Deadline Hollywood Daily is reporting that Moonlight may be moving to the CW — but not as part of the regular schedule that was reported earlier today.
The CW has had a very difficult time attracting viewers to any of their Sunday night programming. As a result, they recently made the decision to sell the entire 7-10pm timeblock — not just the commercial space. They found a buyer in Media Rights Capital (MRC), an indie company. Under the agreement, MRC will develop programming and sell advertising time to go with it.
According to Finke, there’s a chance that MRC may pick up Moonlight to fill some of that airtime. But, if they want it, they’ll have to work fast.
When the cancellation news came down, the Warner Bros. crew was told to start tearing down the Moonlight sets almost immediately. When this new deal became a possibility, they were told to hold off — until Friday.
Would Moonlight be a good fit? Obviously being on the CW on Sunday nights would be an uphill battle ratings-wise. But, if the vampire show could bring most of its CBS viewers to the night, it would be outperforming just about everything else on the network. We’ll keep you posted. Stay tuned!
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