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Pan Am: Premiere Ratings

Pan Am ratingsLast night, ABC unveiled their new retro-drama, Pan Am, and it performed a lot better than NBC’s Playboy Club did nearly a week ago.

Per the fast affiliate numbers, Pan Am attracted a 3.1 rating in the 18-49 demographic and 10.87 million viewers. The new series essentially retained the audience from lead-in Desperate Housewives and was second in the timeslot, well behind NBC’s Sunday Night Football. Compared to last season’s debut of now-cancelled Brothers & Sisters, Pan Am improved by 7% in the key demo (a 2.9 rating).

These numbers are positive but certainly not impressive. The TV show’s not an immediate bomb and it’s not an instant hit either. ABC execs were surely hoping for better, especially given all of the promotion they poured into it. We’ll likely have to see how the next episodes perform before we have an idea about the show’s chances for a second season.

What do you think? Did you watch Pan Am last night? Will you watch again? Do you think this show has a future or will end up being cancelled?


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