Passions: NBC Soap Headed for DirecTV?

Last January, legions of Passions fans were extremely upset by NBC’s decision to cancel their eight year old soap. Certainly the 4,500 people who’ve signed our petition are among them. Because of its audience’s desirable demographic and because the network owns Passions, NBC has expressed interest in finding another outlet for the residents of Harmony.

NBC Entertainment President Kevin Reilly said at the time, “We are going to be looking very, very seriously at keeping [Passions] alive. The fact is, there are loyal viewers of this show who love it and show up every day. And in a perfect world, we’d like to keep the brand alive. There may be another network. You know, I don’t think it’s a broadcast network, but there may be another cable network that wants to get in business with us and have some sort of on-air presence for the show.”

Though there’s been no official word about the prospect of continuing Passions past September 7th, TV Guide’s Soap Editor Daniel R. Coleridge has some news. Coleridge has reported that NBC is currently in talks with satellite television provider DirecTV to pick up the soap. Neither NBC nor DirecTV would comment right now so it’s probably far from a done deal as yet. If it does work out, I’m sure DirecTV is counting on a lot of people signing up for new subscriptions, almost like magic. Stay tuned!

Thanks to Shane for the tip.