Sarah Michelle Gellar and company generated a positive but not overwhelming debut for The CW. Per the fast affiliate ratings, Ringer generated a 1.2 rating in the 18-49 demographic and 2.74 million viewers. That was a vast improvement over last year’s Life Unexpected premiere in the same timeslot. It was fourth in the timeslot and easily beat repeats of FOX’s Raising Hope.
On the downside, though the ratings are positive, CW execs were surely hoping for better, especially considering that this one’s been generating more interest than the other new programs. Last year, run-of-the-mill Hellcats registered similar numbers and Nikita performed even better. Additionally, next week Ringer will have to contend with all new episodes of NCIS: Los Angeles, The Biggest Loser, and the Dancing with the Stars “results” show. Those are sure to suck away some viewers and won’t help.
It’s of course too early to tell how Ringer will do in the long run but this isn’t the best start.
Note: Check our Ringer ratings page for weekly updates.
What do you think? Is Ringer a winner or your pick for early cancellation? Did you watch? Will you keep watching?
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