Interestingly, the group’s action could actually cause an increase in viewership. Not many people have watched the first two episodes and this hoopla might get a few more people interested to see what all the fuss is about.
Here’s the press release:
PTC Calls for Immediate Cancellation of NBC’s “Playboy Club”
LOS ANGELES (September 27, 2011) – The Parents Television Council® is calling for the immediate cancellation of “The Playboy Club” on NBC following the second episode in the new season, which drew even more abysmal ratings than the premiere. PTC is also asking members to contact Capital One, Samsung, and keep the pressure on Chrysler until they cease sponsorship of a broadcast television program that is mainstreaming the pornography industry.
Before the first episode, PTC issued a letter to potential advertisers asking them not to support television programming that objectifies and degrades women. PTC then continued aggressive advertiser outreach efforts following the premiere. Seven of the sponsors featured in the first episode did not reappear in this week’s episode and communications have begun with those companies that sponsored the second episode.
“What has been clear to everyone outside of NBC must now be clear even to those inside NBC: ‘The Playboy Club’ is a commercial disaster and must be removed from the airwaves. We call for the network to cancel this degrading and sexualizing program immediately,” said PTC President Tim Winter.
“As a licensee of the public airwaves, NBC has breached the public trust by airing what amounts to a weekly advertisement for a pornographic brand. As demonstrated by the Nielsen ratings for ‘The Playboy Club’ the past two weeks, any further airing of the show not only pushes an anti-family agenda, but is a profoundly bad business decision.
“Until the program is removed from the public airwaves, PTC will be calling on its members and other concerned citizens to contact the sponsors. Today, we ask Capital One, Chrysler and Samsung if their corporate values are in step with those of the Playboy brand,” Winter concluded.
What do you think? Should Playboy Club be cancelled because of its content? Do you think the show’s fate will be impacted by the PTC?
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