True Beauty comes from executive producers Tyra Banks (America’s Next Top Model) and Ashton Kutcher (Punk’d). In the show, ten gorgeous contestants live together in a house in Los Angeles and take part in weekly modeling challenges. The players believe that they’re being judged on their looks but in fact their inner beauty is being secretly tested as well.
The attractive contestants are Julia Anderson, Chelsea Bush, Billy Jeffrey, Laura-Leigh, C.J. Miller, Ashley Michaelson, Joel Rush, Hadiyyah-lah Sa’id, Monique Santiago, and Ray Seitz. Judging them are host Vanessa Minnillo, model Cheryl Tiegs, and fashion expert Nol Marin.
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The TV show debuted on January 5th to 7.6 million viewers and a 3.2/8 rating/share of the 18-49 demographic. That put Beauty in second place for its timeslot with 87% retention out of The Bachelor.
The following week, Bachelor’s audience increased to 9.06 million (3.2/8) and Beauty dropped to 6.46 million (2.8/7). That trend essentially continued and, last week, Beauty lost 45% of its lead-in audience. For the one week that show aired without the Bachelor lead-in, Beauty dropped to a dismal 3.69 million and a 1.6/4 rating/share.
Based on the performance of this first season, ABC would have little reason to bring Beauty back for season two. Aside from that, the show’s concept has been exposed. Part of Beauty’s gimmick is that the contestants don’t know they’re being judged on inner beauty as well. Now that the show has aired, potential future contestants will already know the secret — unless producers are able to fool them into thinking they’re on another show.
Congratulations Julia. It looks likely you’re going to be the one and only winner of True Beauty.
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