Adult Swim
Across the first week of March, Adult Swim ranked #1 on basic cable for Total Day Delivery of all young adult and young men demos – adults 18-34, 18-49 & 18-24, as well as men 18-34, 18-49 & 18-24. Average young adult delivery increased versus the same time last year: adults 18-34 (512,000) grew by 1%, adults 18-24 (283,000) by 11% and men 18-24 (176,000) by 6%.
Adult Swim programming – including Family Guy, Robot Chicken and American Dad – accounted for 17 of the top 50 telecasts for the week on basic cable among adults 18-34 (more than any other network), and 22 of the top 50 among men 18-34, also more than any other network.
TBS
TBS drew big numbers last week for The Big Bang Theory and movie presentations to rank as basic cable’s #1 network in primetime among adults 18-34 and 18-49. With yet another weekly win under its belt, TBS is well on its way to finishing the quarter as basic cable’s top network with young adults.
The Big Bang Theory blew the competition out of the water once again last week, delivering eight of basic cable’s Top 10 sitcom telecasts among adults 18-34 and nine of the Top 10 among adults 18-49. The Big Bang Theory also claimed all 10 of the Top 10 sitcom telecasts for the week among total viewers, with eight of those episodes drawing more than 3 million viewers.
After four consecutive months of growth, CONAN continued to expand last week. The late-night show delivered more than 1 million viewers; 405,000 adults 18-34; and 712,000 adults 18-49. Compared to last month, that’s up 2% with adults 18-34 and 4% with adults 18-49. Meanwhile in time-shifted viewing, CONAN averaged 1.2 million viewers; 455,000 adults 18-34; and 760,000 adults 18-49 for the week of Feb. 13.
TBS also scored on the movie front last week, with its Sunday night presentation of Shrek 2 ranking as basic cable’s top movie for the week among total viewers (3 million), as well as among adults 18-34 and adults 18-49. It was followed by Shrek the Third, which delivered 2.7 million viewers came in second among key adult demos for the week.
Cartoon Network
Again claiming television’s #1 network for the week among boys (2-11, 6-11, 9-14) in Early Evening Prime (7-9 p.m.), Cartoon Network also charted double-digit delivery growth across all kids demos in both Prime and Total Day vs. the same time period last year. In Prime (7-9 p.m.), average kids 2-11 delivery (952,000) grew by 14%, kids 6-11 (670,000) by 17% and kids 9-14 (527,000) by 21%. In Total Day, average kids 2-11 (535,000) grew by 10%, kids 6-11 (341,000) by 13% and kids 9-14 (271,000) by 19%.
Cartoon Network also won every weeknight (7-9 p.m.) among boys 2-11, 6-11 and 9-14 – Monday through Friday. Fueled by original animated comedies, Monday night’s premiere of Regular Show (8 p.m.) was the #1 telecast of the week among boys 9-14, and #1 telecast of the day among boys 2-11 & 6-11. Tuesday night’s premiere of Level Up (8 p.m.) was the #1 telecast of the day among boys 6-11 & 9-14, earning double and triple-digit gains across the board. Wednesday night’s presentation of Ninjago (8 p.m.) was the #1 telecast of the day among boys 2-11 & 6-11 on all television, posting double-digit gains across all demos.
The Saturday morning premiere of the new DC Nation block, featuring Green Lantern (10 a.m.) and Young Justice (10:30 a.m.) earned significant double and triple delivery gains across all kids and boys demos vs. the same time period last year. Green Lantern’s kids 2-11, 6-11 & 9-14 average delivery grew between 95% and 105%, while Young Justice’s kids demo deliveries grew between 33% and 88%.
TNT
TNT’s acclaimed cop drama Southland brought in more than 2.5 million viewers in Live + 3 delivery last week (1.9 million in Live + Same Day), up 11% compared to the prior week. The show also scored 1.3 million adults 18-49 (+11%) and 1.4 million adults 25-54 (+9%). Compared to last year, Southland continues to grow in its fourth season, with its delivery of adults 18-49 up 6% and adults 25-54 up 5%.
truTV
truTV is on pace to score its biggest quarter ever among key demos, including a Top 10 finish in primetime among entertainment networks on ad-supported cable. In addition, truTV’s primetime median age for the quarter-to-date (42) is not only two years younger than any of the network’s direct non-fiction competitors (A&E, Discovery and History), but also the youngest first-quarter median age in truTV’s history.
Among the original series propelling truTV’s success is the breakout hit Lizard Lick Towing (Mondays 10 p.m.), which last week averaged 1.8 million viewers. The show also ranked among the Top 5 ad-supported cable programs in its timeslot with adults 18-34, adults 18-49, men 18-39, men 18-49 and total viewers. Lizard Lick Towing’s median age (36) is six years younger than truTV’s overall primetime figure.
Turner Sports
NBA on TNT
Through 27 games of TNT’s 2011-12 NBA regular-season schedule, the network continues to deliver double-digit gains vs. last year’s corresponding coverage. The NBA on TNT is averaging a 1.8 U.S. HH rating (+20% vs. 1.5 U.S. HH rating); 2,729,000 total viewers (+21% vs. 2,247,000 total viewers) and 2,058,000 households (+22% vs. 1,690,000 households) over last year’s corresponding coverage. Through the first half of the season, the Top 5 NBA regular-season games on cable have all aired on TNT.
Source: Nielsen Media Research. Based on Live+SD. NBA Regular Season on TNT STD; 27 games vs. 22 games. (12/25/2011-3/1/2012) vs. (12/30/2010-3/3/2011)
NBA TV
Through 10 weeks of NBA TV’s 2011-12 regular-season schedule, the network continues to experience double-digit increases compared to last season. NBA TV is averaging 357,000 total viewers (+41 %) and 279,000 households (+42%) for 55 games.
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