Unforgettable revolves around Carrie Wells (Poppy Montgomery), a woman who has an incredible memory. She can recall every place, day, and conversation that she’s ever had — except some key details of the day her sister died and it haunts her. The rest of the cast includes Dylan Walsh, Michael Gaston, Kevin Rankin and Daya Vaidya.
The show debuted last September to a 2.9 rating in the coveted 18-49 demographic with 14.09 million total viewers. Over the course of the hour, 13% of the viewers who started watching the premiere tuned out before it was finished. That’s not a great sign but still, Unforgettable easily won its timeslot, airing opposite two established shows; ABC’s Body of Proof and NBC’s Parenthood.
In week two, Unforgettable not surprisingly dropped 14% in the demo. It was still doing quite well and ended up getting a full season pickup. Over the course of the season however, the ratings have dwindled downward. The latest episode registered a 1.8 demo rating and 10.66 million viewers.
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While Unforgettable’s total viewership is still impressive, the demo is not. CBS shows tend to skew older and the network has many shows that get a better demo with more viewers. On our CBS Ratings Report Card, Unforgettable gets a “D+” for its relative demo rating.
If CBS weren’t doing as well as it is, Unforgettable would probably get a renewal. That’s not the case and, coupled with the fact that the show’s ratings have been slipping, it looks very likely that the show will be cancelled instead.
CBS has already renewed most of their current shows for next season and they realistically need the rest of the timeslots to try new programming. In addition, it looks like CBS is going to try a two-hour block of sitcoms on Thursday nights so that will leave one fewer hour for dramas.
It’s really competitive to find a spot of the CBS schedule and it would seem that Unforgettable just hasn’t measured up.
But, what do you think? Do you think Unforgettable is strong enough to be renewed or, do you think it should be cancelled instead?
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