Per the fast affiliate ratings, it wasn’t a bad move — at least ratings-wise. Shark Tank attracted a 1.2 rating in the 18-49 demographic with 4.4 million total viewers. Compared to last week’s episode of Zero Hour, the network was up by 20% in the desirable demo.
They were down in total viewership by 13% but these days, that’s not the most important ratings number for network advertising.
Another Shark Tank rerun is scheduled for next Thursday night?
What do you think? Was replacing Zero Hour a good financial decision? Should ABC be looking at more than just the short-term bottom line? Are you reluctant to try one of their new shows?
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