A Gifted Man follows the life of Michael Holt (Patrick Wilson), a talented but selfish surgeon who begins to change his point of view after being visited by the spirit of his deceased ex-wife. The cast also includes Jennifer Ehle, Margo Martindale, Liam Aiken, Julie Benz, Pablo Schreiber, Rachelle Lefevre, Afton Williamson, Eriq La Salle, and Mike Doyle.
The show premiered in September to a disappointing 1.4 rating in the 18-49 demographic with 9.45 million total viewers. Week two saw Gifted Man drop to a 1.2 in the demo and 8.18 million. The numbers stayed at those levels for several weeks but then perked up to a 1.3 in the demo. Rather than give the series a full season order, CBS added just three installments.
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Last month, CBS moved the show to 9pm. The time change seemed to help the first week but last Friday’s installment dropped back to the usual 1.3 demo rating. Undercover Boss, which took over the 8pm timeslot, has been doing significantly better than the drama.
The season to date has a 1.3 demo average with 8.50 million total viewers. It’s CBS’ weakest drama in both the demographic and total viewers, even when you adjust for the Friday night timeslot. To put things in perspective, Medium was cancelled with a 1.4 demo average.
What do you think? Are you sorry to see A Gifted Man leave the schedule? Why do you think it didn’t catch on with a bigger audience?
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