Which CW TV shows will be cancelled or renewed depends mostly on the series’ ratings. The network puts a lot of importance on the female 18-34 demographic where most others focus on the 18-49 demo. Before we get to the season-to-date averages, here are the winners and losers from April 15th through April 21st — based on the 18-34 female demo, as measured against the last original episode.
Week-to-Week Gains: Smallville 0.8/3 (+33.3%), 90210 1.5/5 (+50.0%), and Gossip Girl 1.6/4 (+14.3%).
No Change: One Tree Hill 1.3/5 and Nikita 0.8/2.
Week-to-Week Losses: Supernatural 0.9/3 (-10.0%), Hellcats 0.8/2 (-20.0%), America’s Next Top Model 1.1/3 (-31.3%), and The Vampire Diaries 1.5/5 (-6.3%).
Wonder if your favorite CW show’s been renewed or cancelled? Check out our comprehensive list. We’ll keep updating it as new info becomes available.
Below is a list of the regular CW TV shows and their 2010-11 season average ratings to date. It only incorporates the ratings for original episodes and not repeats. The data is sorted by the 18-34 female demographic averages. The closer a show is to the bottom, the more likely it is to be cancelled. Friday is one of the least-watched nights of TV so those shows are expected to get lower numbers.
| W 18-34 demo rank |
TV Shows | Average viewership (in millions) |
Average 18-49 demo rating |
Average women 18-34 demo |
Compared to last week |
|
| 1 | The Vampire Diaries | 3.21 | 1.5 | 2.3 | --- | |
| 2 | Gossip Girl | 1.71 | 0.9 | 2.0 | down | |
| 3 | One Tree Hill | 1.87 | 0.9 | 1.7 | --- | |
| 4 | 90210 | 1.80 | 0.9 | 1.6 | --- | |
| 5 | Hellcats | 1.98 | 0.8 | 1.4 | down | |
| 6 | Life Unexpected (cancelled) | 1.52 | 0.7 | 1.3 | --- | |
| 7 | Nikita | 2.44 | 0.9 | 1.1 | --- | |
| 7 | Supernatural | 2.30 | 1.0 | 1.1 | --- | |
| 9 | Smallville (ending) | 2.58 | 1.1 | 0.9 | --- | |
| 1 | America's Next Top Model (fall) | 2.87 | 1.3 | 2.1 | --- | |
| 2 | America's NT Model (spring) | 2.04 | 1.0 | 1.6 | --- | |
| 3 | Shedding for the Wedding | 0.98 | 0.4 | 0.7 | --- | |
Raw data: © The Nielsen Company via Media Week.
What do you think? Any surprises? Which shows do you think won’t survive to see a new season?
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