FlashForward: Why Was the TV Show Cancelled When V Was Saved?

We’ve received quite a few comments and emails from readers who can’t believe that FlashForward was cancelled when another ABC show, V, was renewed?

On Tuesday, ABC Entertainment President Steve McPherson explained the difficult decision this way, “It was a ‘Sophie’s Choice.’ In the end, FlashForward didn’t engage audiences like we hoped. For V, I get more anecdotal calls and emails than any other show on the schedule. A huge part of rebuilding the network is about taking chances. Some shows just don’t work out.”

While that sounds very nice, ultimately the decision to renew or cancel any TV show comes down to ratings.

FlashForward premiered with a strong 4.0 rating in the 18-49 demographic and 12.47 million viewers. Viewership quickly declined though and has been steadily falling. The two most recent episodes have fallen to a 1.3 rating and about 4.8 million viewers. That’s terrible for a network show.

Which is the better show? V FlashForward View Results  Loading ...

Meanwhile, V debuted with a 5.2 rating in the demo and 14.3 million viewers. V’s numbers have fallen quite a bit as well but not nearly as low as FlashForward’s. After dropping to a low of a 1.9 rating in the demo and 4.87 million viewers, the last two episodes’ ratings have risen a bit — reaching a 2.3 rating and 5.69 million.

So, while both shows have indeed been struggling, V is still doing quite a bit better than FlashForward (though certainly not great). ABC tends to save one or two struggling shows each season and V was their choice this time around. FlashForward’s ratings were just too low.

V is set to return in early 2011, or possibly as early as November 2010. The four month hiatus really hurt V’s ratings this season. You have to wonder if a six or eight month hiatus will kill it altogether this time?

What do you think? Which show did you prefer? Why do you think that FlashForward’s viewership has dropped so low? Will the long break between seasons kill V?