FOX WINS THE FALL AMONG YOUNG ADULTS AND TEENS
Network Ranks No. 1 During Final Week of 2010 Fall Broadcast Season, Ends Fourth Quarter at No. 2 Among Adults 18-49
GLEE Achieves Biggest Year-Over-Year Gain in Total Viewers
Closing the Fall with a win in the core adult demo last week, FOX has finished the fourth quarter of 2010 in second place overall among Adults 18-49 and No. 1 among Adults 18-34 and Teens. Led by GLEE – which gained more viewers year over year (+40%) than any other returning show this season – as well as newcomer RAISING HOPE and Top 20 staples HOUSE, FAMILY GUY and THE SIMPSONS, FOX is entering the television midseason in its strongest competitive position (excluding last Fall) since 2001.
Once again proving its dominance among younger viewers, FOX has achieved a +13% advantage among Adults 18-34 (vs. NBC) and a +31% advantage among Teens (vs. CBS) so far this season. In fact, FOX is currently No. 1 among Adults 18-34 for the ninth season in a row and No. 1 among Teens for the eleventh consecutive season.
Other Key 2010-11 Season-To-Date Highlights:
FOX has four shows among the 2010/11’s top 20 primetime programs among Adults 18-49: GLEE (#4), HOUSE (#12 tie), FAMILY GUY (#12 tie), and THE SIMPSONS (#18).
FOX has seven shows among the 2010/11’s top 20 primetime programs among Adults 18-34: GLEE (#2), FAMILY GUY (#5), THE SIMPSONS (#7), HOUSE (#8), THE CLEVELAND SHOW (#9), AMERICAN DAD (#12) and RAISING HOPE (#19).
FOX has eight shows among the 2010/11’s top 20 primetime programs among Teens 12-17: GLEE (#1), FAMILY GUY (#2), THE CLEVELAND SHOW (#3 tie), THE SIMPSONS (#5), AMERICAN DAD (#6), RAISING HOPE (#9), FAMILY GUY encore (#10), and AMERICAN DAD encore (#17).
Three FOX shows rank among the top 10 programs among Adults 18-49 Commercial Live + Three Day ratings: GLEE (#2), FAMILY GUY (#9), and THE SIMPSONS (#10).
FOX’s median age of 45 for regular programming is the youngest of the four major broadcast networks – four years younger than the second-youngest network, NBC; six years younger than ABC; and 10 years younger than CBS.
FOX prime demonstrates a significant concentration of upper income viewers, with a 106 index among Adults 18-49 with a household income of $100,000 or more.
Top 20 Highest Rated Programs in 4Q (Most Current, Adults 18-49)
Top Five 4-Net Shows By Year-Over-Year Audience Gain (Most Current, Total Viewers)
1) GLEE: +40%
2) Modern Family: +32%
3) Dancing With the Stars – Performance: +18%
4) Dancing With the Stars – Results: +16%
5) Castle: +10%
Week of December 20-26, 2010 Highlights:
MONDAY
8:00-9:01 MONEY DROP (S): (A18-49: 1.9/5, 5.3 Mil Total Viewers)
9:01-10:00 MONEY DROP (S): (A18-49: 2.0/5, 5.3 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 1.9/5, 5.3 Mil Total Viewers)
The debut of game show MILLION DOLLAR MONEY DROP posted a 1.9/5 among Adults 18-49 at 8p and 2.0/5 at 9p. Combined, the two telecasts were up +36% compared to FOX’s same night last year (1.4/4, House and Lie To Me encores, 12/21/09.)
The two episodes of MILLION DOLLAR MONEY DROP gave FOX a #2 rank for the night in Adults 18-49 (tie) and Adults 18-34 and a #1 rank in Teens (tie) and Men 18-49/18-34.
TUESDAY
8:00-9:00 GLEE (R): (A18-49: 1.4/4, 4.1 Mil Total Viewers)
9:00-10:00 MONEY DROP (P): (A18-49: 2.0/6, 5.6 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 1.7/5, 4.8 Mil Total Viewers)
Growing +43% from its lead-in, night two of FOX’s MILLION DOLLAR MONEY DROP posted a 2.0/6 at 9p among Adults 18-49. In the 9-10p hour, it ranked #3 among Adults 18-49, #2 in Adults 18-34 and #1 in Teens and Men 18-34.
At 8p, an encore of GLEE (1.4/4) ranked #3 in its hour among Adults 18-49 and #2 in Adults 18-34 (tie).
On a total primetime basis, FOX ranked #3 for the night in Adults 18-49, #2 in Adults 18-34 and #1 in Teens (tie).
WEDNESDAY
8:00-9:00 HUMAN TARGET: (A18-49: 1.4/5, 5.7 Mil Total Viewers)
9:00-10:00 MONEY DROP (S): (A18-49: 1.6/5, 4.8 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 1.5/5, 5.3 Mil Total Viewers)
FOX won the night among Adults 18-49, Adults 18-34, Adults 25-54, Teens and all key male demos.
HUMAN TARGET posted a 1.4/5 among Adults 18-49. HUMAN TARGET ranked #2 in the hour among Adults 18-49 and #1 in Total Viewers, Adults 18-34/25-54 (both tie), Teens and key male demos.
MILLION DOLLAR MONEY DROP at 9p posted a 1.6/5 among Adults 18-49. MILLION DOLLAR MONEY DROP ranked #1 in the 9p hour among Adults 18-49, Adults 18-34, Teens and all key male demos.
THURSDAY
8:00-9:00 MONEY DROP (S): (A18-49: 1.3/5, 4.5 Mil Total Viewers)
9:00-10:00 MONEY DROP (S): (A18-49: 1.7/5, 5.2 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 1.5/5, 4.9 Mil Total Viewers)
MILLION DOLLAR MONEY DROP posted a 1.3/5 among Adults 18-49 at 8p and 1.7/5 at 9p. The two episodes of MILLION DOLLAR MONEY DROP gave FOX a #2 rank for the night in Adults 18-49 and Adults 18-34.
FRIDAY
8:00-10:00 MOVIE: ARE WE DONE YET? (S): (A18-49: 0.7/3, 2.1 Mil Total Viewers)
A special airing of MOVIE: ARE WE DONE YET posted a 0.7/3 and led FOX to a #4 rank for the night among Adults 18-49.
SATURDAY
8:00-10:00 TV’S FUNNIEST HOLIDAY MOMENTS (RS): (A18-49: 0.8/3, 2.8 Mil Total Viewers)
An encore of TV’S FUNNIEST HOLIDAY MOMENTS posted a 0.8/3 among Adults 18-49.
FOX ranked #2 for the night in Adults 18-49 (tie).
SUNDAY
7:00-7:31 NFL OVERRUN: (A18-49: 7.8/24, 23.6 Mil Total Viewers)
7:31-8:00 THE OT: (A18-49: 4.2/13, 11.9 Mil Total Viewers)
8:00-8:31 SIMPSONS (R): (A18-49: 2.7/8, 6.5 Mil Total Viewers)
8:31-9:00 CLEVELAND (R): (A18-49: 2.2/6, 4.8 Mil Total Viewers)
9:00-9:30 FAMILY GUY (R): (A18-49: 2.5/7, 5.3 Mil Total Viewers)
9:30-10:00 RUNNING WILDE (S): (A18-49: 1.3/4, 3.0 Mil Total Viewers)
7:00-10:00 FOX PRIME: (A18-49: 3.5/10, 9.3 Mil Total Viewers)
From 8-930p, FOX aired encores of THE SIMPSONS at 8p (2.7/8), CLEVELAND (2.2/6) and FAMILY GUY (2.5/7). Each program ranked #1 in its time period among Adults 18-49, Adults 18-34 and Teens.
At 930p a special RUNNING WILDE posted a 1.3/4.
FOX won the night in Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos.
Weekly Program Rankers*
FOX had 6 of the Top 20 programs among Adults 18-49: SIMPSONS ENCORE (No. 1), FAMILY GUY ENCORE (No. 3), CLEVELAND ENCORE (No. 7), MILLION DOLLAR MONEY DROP- 12/20 9P (No. 12 tie), MILLION DOLLAR MONEY DROP- TUE (No. 12 tie) and MILLION DOLLAR MONEY DROP- 12/20 8P (No. 15).
FOX had 9 of the Top 20 programs among Adults 18-34: FAMILY GUY ENCORE (No. 1), SIMPSONS ENCORE (No. 3), CLEVELAND ENCORE (No. 4), MILLION DOLLAR MONEY DROP- 12/20 9P (No. 8 tie), MILLION DOLLAR MONEY DROP- TUE (No. 8 tie), MILLION DOLLAR MONEY DROP- 12/20 8P (No. 10), GLEE (No. 13 tie), RUNNING WILDE SP-12/26 (No. 13 tie) and MILLION DOLLAR MONEY DROP- 12/22 (No. 19).
FOX had 9 of the Top 20 programs among Teens: FAMILY GUY ENCORE (No. 2), SIMPSONS ENCORE (No. 4), CLEVELAND ENCORE (No. 5), MILLION DOLLAR MONEY DROP- 12/22 (No. 7 tie), MILLION DOLLAR MONEY DROP- TUE (No. 7 tie), MILLION DOLLAR MONEY DROP- 12/20 9P (No. 7 tie), HUMAN TARGET (No. 11), MILLION DOLLAR MONEY DROP- 12/20 8P (No. 18 tie) and MILLION DOLLAR MONEY DROP- 12/23 9P (No. 18 tie).
FOX had 1 of the Top 20 programs among Total Viewers: SIMPSONS ENCORE (No. 18).
*Weekly Rankers exclude all sports pre- and post-games.
DECEMBER 20 – 26, 2010
TOTAL PRIMETIME
ADULTS 18-49 ADULTS 18-34 VIEWERS (Mil)
FOX 1.8/6 FOX 1.4/5 FOX 5.2
ABC 1.3/4 ABC 1.0/4 ABC 4.9
CBS 1.4/4 CBS 0.8/3 CBS 7.1
NBC 1.4/4 NBC 1.1/4 NBC 4.7
About Fox Broadcasting Company
Fox Broadcasting Company (FOX) is a unit of News Corporation and the leading broadcast television network among Adults 18-49. FOX finished the 2009-2010 season at No. 1 for the sixth consecutive year – a broadcast television industry record – and continued to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. FOX airs 15 hours of primetime programming a week, as well as late-night entertainment programming, major sports and Sunday morning news.
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