With host Jamie Oliver trying to convince a community to eat healthily, the first season of six episodes ran from March 21st to April 16, 2010. The Sunday night premiere attracted just a 2.2 rating in the 18-49 demo and 6.13 million viewers. In its regular Friday night timeslot, the ratings essentially dropped each week with the season finale drawing just a 1.3 rating and 3.96 million viewers. On the plus side, the series is relatively cheap to produce.
Well, despite the sinking ratings, ABC has decided to bring the feel-good reality series back for another round. Here’s the official press release…
ABC PICKS UP EMMY AWARD-WINNING REALITY SERIES “JAMIE OLIVER’S FOOD REVOLUTION” FOR A SECOND SEASON
The Emmy Award-winning reality series “Jamie Oliver’s Food Revolution” has received a second season pick-up and will premiere later this season on ABC. In the new season, Jamie Oliver, the impassioned chef, TV personality and best-selling author, will bring the revolution to the nation’s second largest city of Los Angeles, CA and take on his biggest challenge yet. The series, which recently won the 2010 Emmy Award for Outstanding Reality Program, will run for six episodes.
In the inspiring series from Fresh One and Ryan Seacrest Productions, Jamie attacks the problems of obesity, heart disease and diabetes in this country–where our nation’s children are the first generation not expected to live as long as their parents. Jamie invites viewers to take a stand and change the way they eat in their homes and schools. The first six episodes were set in Huntington, West Virginia.
During its first season’s Friday, 9:00-10:00 p.m. (3/26-5/26/2010) run, ABC’s “Jamie Oliver’s Food Revolution” led its Friday 9 o’clock time period and stood as the night’s No. 1 program across all key Adult demographics (AD18-34/AD18-49/AD25-54).
The ABC freshman unscripted series improved the Net’s year-ago performance in the time period across the all Adult demos: AD18-34 (+23%), AD18-49 (+11%) and AD25-54 (+10%). On average, self-starter “Food Revolution” built on its lead-in by 1.6 million viewers (5.5 million vs. 3.9 million) and by 67% in Adults 18-49 (2.0/6 vs. 1.2/4).
The series is loosely based on Jamie’s U.K. series, “Jamie’s Ministry of Food” and “Jamie’s School Dinners,” which changed what British schoolchildren are fed at school. In America he’s turning his attention to helping people of all ages change their eating habits by learning to cook and choosing fresh food over processed in schools, homes, workplaces and even restaurants.
Jamie’s recent television credits include “Oprah’s Big Give” for ABC and “Jamie at Home” on the Cooking Channel. He is the author of ten popular cookbooks, including The Naked Chef, Cook with Jamie and the New York Times best-selling Jamie’s Food Revolution. Hyperion will publish his newest cookbook, Jamie’s America: Easy Twists on Great American Classics and More!, in October 2010.
The series is produced by the Emmy Award-winning Fresh One Productions and Ryan Seacrest Productions. Executive producers of “Jamie Oliver’s Food Revolution” are Jamie Oliver and Ryan Seacrest.
What do you think? Are you glad to hear the show’s coming back? Is it worth watching?
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