He wrote, “It’s official — #OnceUponATime has been picked up for season 2. Thank you all so much for watching, we’re beyond thrilled to continue on!”
A new take on classic fairy tales, Once Upon a Time follows the modern-day daughter (Jennifer Morrison) of Snow White (Ginnifer Goodwin) and Prince Charming (Joshua Dallas) as she tries to help legendary characters who’ve been cursed by the Evil Queen (Lana Parrilla). The series also features the talents of Robert Carlyle, Jared Gilmore, Raphael Sbarge, Meghan Ory, Jamie Dornan, Beverley Elliott, Lee Arenberg, David Paul Grove, and Gabe Khouth.
The drama debuted with a solid 4.0 rating in the 18-49 demographic and 12.93 million viewers. It was second in it’s timeslot. That was especially impressive considering that Once Upon a Time’s debut had to compete with the World Series and popular shows on cable.
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Once Upon a Time dropped a mere 3% to a 3.9 rating in the all-important demo in week two. In week three, the numbers fell just a bit more — to a 3.8 rating — and the series got a full season pick-up.
The numbers keep dropping unfortunately and it looked like the show was going to be in trouble. But then, the ratings started to turn around and finally stabilized at a healthy level.
On our ABC Ratings Report Card — which measures the relative demo performance of the network’s shows — Once Upon a Time has a solid “A.” It’s the third-highest rated scripted series on the network and is the fourth-highest overall.
ABC announces their 2012-13 schedule next week but it seems pretty likely that Once Upon a Time will return to Sunday nights in the fall.
What do you think? Are you glad to hear that the show’s been renewed? Were you worried that it would run out of gas and be cancelled?
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