The Finder is a procedural series that revolves around a man (Geoff Stults) with the extraordinary ability to help people find the unfindable. Other castmembers include Maddie Hasson, Mercedes Masohn, and Michael Clarke Duncan.
The spin-off debuted on January 12th to a disappointing 1.7 rating in the 18-49 demographic with 5.50 million total viewers. It was fourth in its Thursday night timeslot right out of the gate and lost nearly 30% of the all-important demo from its compatible lead-in, Bones. This was not a good start.
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Things picked up a bit in the following weeks, thanks in large part to the show having FOX’s blockbuster American Idol as a lead-in. Still, the numbers weren’t as high as they should have been.
After seven weeks on the air, FOX put Finder on hiatus and then moved it to Friday nights, giving its Thursday timeslot to Touch. If The Finder could maintain a healthy percentage of its viewers after the switch, it would likely garner a renewal.
But that didn’t happen and Finder’s numbers dropped like a rock. In its first Friday airing, the freshman series attracted a 1.1 demo rating — an episode-to-episode loss of 53% — with just 4.03 million viewers. The numbers for future episodes fluctuated a bit but didn’t really get any more encouraging. The network could do just as well or better by running cheaper reality programming.
The season finale of The Finder is set to air this Friday night and there won’t be any episodes after that. Hopefully the producers saw the writing on the wall early enough and won’t leave viewers hanging with any major unresolved storylines.
What do you think? What went wrong with this show? Why do you think The Finder failed to attract a bigger audience? Was cancelling the series the right decision? How would you have fixed it?
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