These are the TV show’s ratings for the 2011-12 season, the best way to tell if The Firm is going to be cancelled or renewed for season two. Check out our NBC ratings report card to see how this show’s numbers compare with the others on the network.
These figures will be updated as the weeks progress so be sure to bookmark and return to this page:
Final series ratings: 0.6 rating in the 18-49 demographic with 2.87 million total viewers.
Episode 01-22: Saturday, 07/14/12 (finale)
0.3 in the demo (-25% episode-to-episode change) with 1.72 million. (fast affiliate numbers)
Episode 01-21: Saturday, 07/07/12
0.4 in the demo (-20% episode-to-episode change) with 2.27 million. (fast affiliate numbers)
Episode 01-20: Saturday, 06/30/12
0.5 in the demo (0% episode-to-episode change) with 2.56 million. (fast affiliate numbers)
Episode 01-19: Saturday, 06/23/12
0.5 in the demo (+25% episode-to-episode change) with 2.14 million. (fast affiliate numbers)
Episode 01-18: Saturday, 05/26/12
0.4 in the demo (0% episode-to-episode change) with 2.3 million. (fast affiliate numbers)
Episode 01-17: Saturday, 05/26/12
0.4 in the demo (0% episode-to-episode change) with 2.4 million. (fast affiliate numbers)
Episode 01-16: Saturday, 05/12/12
0.4 in the demo (-20% episode-to-episode change) with 2.2 million; fourth in the timeslot.
Season average: 0.65 in the demo with 3.11 million.
Demo average rank: #20 of 20 scripted TV shows on the network (Fall 2011 – Spring 2012).
UPDATE: The Firm has been cancelled by NBC but…
Episode 01-15: Saturday, 04/28/12
0.5 in the demo (+67% episode-to-episode change) with 2.1 million; tied for third in the timeslot.
Season average: 0.67 in the demo with 3.17 million.
Demo average rank: #20 of 20 scripted TV shows on the network (Fall 2011 – Spring 2012).
Episode 01-14: Saturday, 04/21/12
0.3 in the demo (0% episode-to-episode change) with 1.80 million; fourth in the timeslot.
Season average: 0.68 in the demo with 3.25 million.
Demo average rank: #20 of 20 scripted TV shows on the network (Fall 2011 – Spring 2012).
Episode 01-13: Saturday, 04/14/12
0.3 in the demo (+33% episode-to-episode change) with 1.90 million; fourth in the timeslot.
Season average: 0.71 in the demo with 3.36 million.
Demo average rank: #20 of 20 scripted TV shows on the network (Fall 2011 – Spring 2012).
Episode 01-12: Saturday, 03/31/12
0.3 in the demo (-25% episode-to-episode change) with 2.20 million; fourth in the timeslot.
Season average: 0.74 in the demo with 3.48 million.
Demo average rank: #20 of 20 scripted TV shows on the network (Fall 2011 – Spring 2012).
Episode 01-11: Saturday, 03/24/11
0.4 in the demo (-33% episode-to-episode change) with 2.90 million; fourth in the timeslot.
Season average: 0.78 in the demo with 3.60 million.
Demo average rank: #19 of 19 scripted TV shows on the network (Fall 2011 – Spring 2012).
Episode 01-10: Saturday, 03/10/11
0.6 in the demo (+50% episode-to-episode change) with 3.50 million; tied for third in the timeslot.
Season average: 0.82 in the demo with 3.67 million.
Demo average rank: #18 of 18 scripted TV shows on the network (Fall 2011 – Spring 2012).
Episode 01-09: Saturday, 03/03/11
0.4 in the demo (0% episode-to-episode change) with 2.20 million; fourth in the timeslot.
Season average: 0.84 in the demo with 3.69 million.
Demo average rank: #18 of 18 scripted TV shows on the network (Fall 2011 – Spring 2012).
Episode 01-08: Saturday, 02/25/11
0.4 in the demo (-20% episode-to-episode change) with 2.30 million; fourth in the timeslot.
Season average: 0.90 in the demo with 3.88 million.
Demo average rank: #17 of 17 scripted TV shows on the network (Fall 2011 – Spring 2012).
Episode 01-07: Saturday, 02/18/11
0.5 in the demo (-38% episode-to-episode change) with 2.70 million; fourth in the timeslot.
Season average: 0.97 in the demo with 4.10 million.
Demo average rank: #17 of 17 scripted TV shows on the network (Fall 2011 – Spring 2012).
UPDATE: The Firm has been moved to Saturday nights (the network TV graveyard).
Episode 01-06: Thursday, 02/02/12
0.8 in the demo (0% episode-to-episode change) with 3.0 million; third in the timeslot.
Season average: 1.05 in the demo with 4.34 million.
Demo average rank: #15 of 16 scripted TV shows on the network (Fall 2011 – Spring 2012).
Episode 01-05: Thursday, 1/26/12
0.8 in the demo (-11% episode-to-episode change) with 2.75 million; third in the timeslot.
Season average: 1.10 in the demo with 4.61 million.
Demo average rank: #15 of 16 scripted TV shows on the network (Fall 2011 – Spring 2012).
Episode 01-04: Thursday, 01/19/12
0.9 in the demo (-10% episode-to-episode change) with 3.42 million; third in the timeslot.
Season average: 1.18 in the demo with 5.07 million.
Demo average rank: #15 of 16 scripted TV shows on the network (Fall 2011 – Spring 2012).
Episode 01-03: Thursday, 01/12/12
1.0 in the demo (-29% episode-to-episode change) with 4.23 million; fourth in the timeslot.
Season average: 1.27 in the demo with 5.62 million.
Demo average rank: #12 of 15 scripted TV shows on the network (Fall 2011 – Spring 2012).
Episodes 01-01 and 01-02: Sunday, 01/08/12
1.4 in the demo (-8% episode-to-episode change) with 6.32 million; fourth in the timeslot at 9pm, second at 10pm.
Season average: 1.40 in the demo with 6.32 million.
Demo average rank: #9 of 14 scripted TV shows on the network (Fall 2011 – Spring 2012).
It was a very disappointing debut for this high-profile legal drama. In addition to the weak cumulative ratings, the early numbers indicated that many viewers tuned out as the two hour premiere progressed. Fewer people are expected to watch the next episode and The Firm already can’t afford to lose any viewers.
Compared to The Cape’s premiere one year earlier, the peacock network is down by 46% in the demo and 25% in total viewers. The Cape fell to a low 1.2 in the demo before being cancelled by NBC.
Note: These ratings are collected by the Nielsen company and are the final national numbers. These are different from the fast affiliate numbers which are just estimates of the actual ratings and are reported on by most other outlets. The final nationals are typically released within 24 hours of the programming or, in the case of weekends and holidays, a couple days later.
What do you think? Do you like The Firm TV series? Do you think it should be cancelled or renewed for a second season?
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