A supernatural series, The Secret Circle follows teenager Cassie Blake (Britt Robertson) who, after moving to Chance Harbor, discovers that she is a witch and part of a young secret coven. The show also stars Thomas Dekker, Gale Harold, Phoebe Tonkin, Jessica Parker Kennedy, Shelly Hennig, Louis Hunter, Ashley Crow, and Natasha Henstridge.
When the season began, it looked like The CW had found the perfect match for their big hit, The Vampire Diaries. The premiere drew a 1.3 rating in the 18-49 demographic with 3.05 million viewers. These days, those are excellent numbers for the smallest network.
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In week two, the ratings dropped 31% but were still strong by CW standards. Unfortunately, over the course of the season, they have tumbled downward. They’ve gone as low as 0.5 rating with just 1.14 million viewers. Other CW shows were performing better and they didn’t have the advantage of having such a strong lead-in.
On our CW Ratings Report Card, which measures the relative demographic numbers of shows on the network, The Secret Circle has a “B+” grade. That grade however is heavily reliant on the early season numbers and the show hasn’t been pulling those in months.
If The CW had renewed Secret Circle for a second season, the ratings would likely have been lower when it returned in the fall — lower still without a Vampire Diaries lead-in.
The CW has different standards for success than other networks and derives income from other sources beyond broadcast viewing. They also have just 10 hours of primetime space available. It just didn’t make sense to bring Secret Circle back for another season.
The series finale aired on last Thursday night, May 10th, so there won’t be any further resolution for the ongoing storylines.
What do you think? Are you upset that The Secret Circle has been cancelled and won’t be returning for a second season? What will you miss about the show?
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