It would seem that the ratings for tonight’s finale will have a lot of weight when deciding the time-traveling show’s future. According to NBC chairman Bob Greenblatt, “We try to honor the producers, let shows run and see what they do before making a decision that is premature… We are hopeful and yet realistic as we have a lot of shows. We are going to take a look at the shows after their run and hopefully make a quick decision on them.”
Last year, Timeless was infamously on the bubble and NBC ended up cancelling it. The show’s passionate fans erupted and that reaction supposedly convinced NBC to have faith and renew it for a second season.
Unfortunately, that faith didn’t translate into better ratings. Timeless has been airing on Sunday nights, without the benefit of having The Voice as a lead-in. Still, the series has seen its Live+Same Day ratings drop a whopping 44%. The series sees healthy boosts in delayed viewing but that’s not where NBC gets most of their income and, because they don’t own it, they don’t benefit in international sales either.
The network could move Timeless to Friday nights, when expectations are lower. After all, Grimm survived for five years on that evening. However, NBC already has plans for its Friday night schedule. Ratings-challenged Blindspot and Midnight, Texas will air on that night. The former will be paired with The Blacklist on Fridays starting in January. It may be Blacklist’s final run.
SPOILER ALERT Word has been that tonight’s season finale wouldn’t disappoint and it doesn’t. It also leaves fans with a big cliffhanger ending. “Do you want to get Rufus back, or what?”
Series co-creator Eric Kripke is understandably nervous that the show won’t get a third season and pleaded with fans to watch tonight’s two-hour finale “live.” Will this cause a big enough bump in the ratings? Since we don’t have a time machine, we’ll have to wait until tomorrow.
Report from the front: honestly, #clockblockers, I'm nervous. Could go either way. If you're a #Timeless fan, you must– MUST– WATCH LIVE TONIGHT at 9. We have to show a ratings spike. Spread the word! FIGHT! This is up to you now! (And its a GREAT finale). #RenewTimeless @nbc https://t.co/tw2ELKkeoV
— Eric Kripke (@therealKripke) May 13, 2018
Listen, we can argue whether this is fair or just. But it's the reality of network TV. They listen to ratings. We HAVE to watch live TONIGHT AT 9. It's our best chance. #clockblockers #Timeless #RenewTimeless @nbc https://t.co/S5k5UO4f2O
— Eric Kripke (@therealKripke) May 13, 2018
What do you think? Do you want Timeless to be renewed for a third season? Or, is it time to say goodbye?
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