Ugly Betty debuted in 2006 and follows young Betty Suarez (America Ferrera) as she navigates her way through the world of high-fashion, working at the trendy magazine Mode. Others in the cast include Eric Mabius, Tony Plana, Ana Ortiz, Becki Newton, Mark Indelicato, Michael Urie, Vanessa Williams, and Ashley Jensen.
After being a modest hit for its first two seasons, the series’ viewership dropped to an average of eight million viewers and a 2.8 rating in the 18-49 demo last year. That would usually put a series “on the bubble” but ABC gave it an early renewal. It was pretty clear that the network wanted to try to keep it going to accumulate more episodes for the syndication package.
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The network assigned the series to a Friday night timeslot this season, hoping that the loyal fans would follow it there. Not many did. After cancelling Eastwick, they moved Ugly Betty to a better slot, on Wednesday nights. The ratings haven’t been very good there either.
The show’s fate seemed essentially sealed by Ugly Betty’s syndication deal. While episodes of The Mentalist and NCIS: Los Angeles sold for about $2.2 million each in syndication, Ugly Betty episodes have been licensed to the TV Guide Network for “a low six figures.”
What do you think? Are you surprised that the show’s been cancelled? What would you like to see happen before Ugly Betty goes off the air?
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