The network made an interesting gamble and gave the reality series the plumb spot of following Super Bowl XLIV on February 7th. It turned out to be a great move, especially since the game turned out to be the most-watched program in US television history.
For its debut, Undercover Boss attracted an amazing 38.65 million viewers and a 16.2 rating in the demo. With a start like that of course, there’s no place to go but down. The question is, how far?
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The second week, the reality series dropped to a still very impressive 5.2 in the demo and 15.45 million viewers. In week three, they dropped further to a 4.8 and 13.76 million. However, that was still enough to trounce ABC’s Desperate Housewives in both categories. Last Sunday, the ratings perked back up to a 5.1 and 15.15 million.
The success of the show is a surprise to most but the numbers seem to be holding up pretty well. But how long will that last?
The program seems to have settled into a predictable format already. Will viewers quickly tire of that or will Undercover Boss continue for years, like ABC’s feel-good but formulaic Extreme Makeover: Home Edition?
What do you think? Will you keep on watching Undercover Boss or are you ready to let it go? Cancel or keep it?
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