There aren’t really any surprises in the renewals. All but Supernatural are tops in the network’s targeted demographic of females 18-34. Supernatural airs on Friday nights and gets understandably lower numbers. With Smallville signing off in May, The CW can use venerable Supernatural to anchor the night.
With the renewals, this leaves the fate of One Tree Hill, Hellcats, and Nikita up in the air. Reality series Shedding for the Wedding was all but dead on arrival and surely won’t be back for another round.
Here’s the press release from The CW:
The CW Announces Early Pickups for Five Series for the 2011-2012 Season
For the First Time Ever, “America’s Next Top Model” to Feature All-Stars from Past Cycles for the Fall Edition
“The Vampire Diaries,” “Gossip Girl,” “90210” and “Supernatural” Also to Return Next Season
April 26, 2011 (Burbank, California) – The CW Network has given early pickups to five of its established series for next season, including an All-Star Cycle of AMERICA’S NEXT TOP MODEL and the network’s top-rated drama THE VAMPIRE DIARIES. All five shows will return in Fall 2011.
With AMERICA’S NEXT TOP MODEL ordered for both cycles next season, The CW’s signature reality series will kick-off the Fall with its first-ever All-Star Edition, featuring the models who became breakout characters and who had the most memorable stories from past cycles. Additional details about the cast, judges and prizes for the All-Star cycle of TOP MODEL will be announced at a later time.
The CW’s bloodily addictive hit THE VAMPIRE DIARIES was also given an early renewal, and in its sophomore season, remains the network’s most-watched show (4.0 million viewers) and the network’s number-one show among its target audience of women 18-34 (2.9/9).
Also given early pickups for next season are The CW’s scandalous guilty pleasures GOSSIP GIRL, the network’s second most popular series with women 18-34 (2.8/7), and 90210, which posts some of TV’s largest percent increases from DVR playback, more than doubling its women 18-34 live ratings once live+7 data is included.
The network also renewed fan favorite SUPERNATURAL, which enters its seventh season next year. In moving to Fridays last September, SUPERNATURAL immediately helped make The CW more competitive on the night and dramatically contributed to year-to-year gains on Friday of 66% in adults 18-34 and 60% in viewers.
Source: Nielsen Media Research, Season to Date (09-10 vs. 10-11), Most Current data
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