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Celebrity Wife Swap: 2011-12 Ratings

Celebrity Wife SwapHere are the ratings for the new Celebrity Wife Swap TV series. ABC resurrected their cancelled Wife Swap reality series with a new twist — two celebrity spouses change places with one another. The seventh season of Wife Swap, aka Celebrity Wife Swap, typically airs Monday nights on the ABC network.

These are the TV show’s ratings for the 2011-12 season, the best way to tell if Wife Swap is going to be cancelled or renewed for season eight. Check out our ABC ratings report card to see how this show’s numbers compare with the others on the network.

These figures will be updated as the weeks progress so be sure to bookmark and return to this page:

Episode 07-05: Tuesday, 01/31/12
1.9 in the demo (-10% episode-to-episode change) with 5.43 million; third in the timeslot.
Season average: 2.10 in the demo with 5.74 million.
Demo average rank: #5 of 11 non-scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 07-04: Tuesday, 01/17/12
2.1 in the demo (0% episode-to-episode change) with 5.84 million; third in the timeslot.
Season average: 2.15 in the demo with 5.82 million.
Demo average rank: #5 of 9 non-scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 07-03: Tuesday, 01/10/12
2.1 in the demo (0% episode-to-episode change) with 5.24 million; third in the timeslot.
Season average: 2.17 in the demo with 5.82 million.
Demo average rank: #5 of 8 non-scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 07-02: Tuesday, 01/03/12
2.1 in the demo (-9% episode-to-episode change) with 5.96 million; second in the timeslot.
Season average: 2.20 in the demo with 6.11 million.
Demo average rank: #4 of 8 non-scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 07-01: Monday, 01/02/12
2.3 rating in the 18-49 demographic demographic with 6.25 million total viewers; second in the timeslot.
Season average: 2.3 in the demo with 6.25 million.
Demo average rank: #4 of 8 non-scripted TV shows on the network (Fall 2011 – Spring 2012).

All things considered, it was a positive debut for Celebrity Wife Swap. It was in second place for its 10pm timeslot and out-performed the previous two original episodes of Castle (on November 21st and December 5th). It also retained 100% of The Bachelor’s lead-in audience ratings. The fifth season premiere of Wife Swap, which aired on a Friday night in April 2010, registered just a 1.2 in the demo and 3.48 million.


Reference point: The 2009-10 season averaged a 1.1 rating in the 18-49 demographic and 3.58 million viewers.

Note: These ratings are collected by the Nielsen company and are the final national numbers. These are different from the fast affiliate numbers which are just estimates of the actual ratings and are reported on by most other outlets. The final nationals are typically released within 24 hours of the programming or, in the case of weekends and holidays, a couple days later.

What do you think? Do you like the new Celebrity Wife Swap TV series? Do you think it should be cancelled or renewed for another season?


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