As the World Turns: P&G Still Committed to Finding New Home

As we reported a couple weeks ago, CBS’ venerable As the World Turns has been cancelled by the network after over 50 years on the air. The soap opera is set to leave the airwaves sometime in September 2010.

As you may know, TeleNext Media is the production arm of Proctor & Gamble that produces the show. They have pledged to find a new home for ATWT to keep it going. Of course, they pledged the same thing when Guiding Light was cancelled but nothing came of the efforts and the show went off the air in September.

TeleNext’s senior VP and managing director, Brian T. Cahill, tells EW that the company is completely committed to keeping ATWT going but fans can’t expect to hear anything official until the deal is done.

He said, “In order to keep productive conversations moving forward, we will not disclose details of our discussions. We know our loyal fans are eager for information, and we will make an announcement as soon as we have something to share.”

There have been some rumors that Lifetime is interested in picking up the soap but a representative for the cable channel has denied this.

What do you think? Would you watch ATWT if it moved to a cable channel? How about a pay-per-view channel or fee-based online access?