As we reported a couple weeks ago, CBS’ venerable As the World Turns has been cancelled by the network after over 50 years on the air. The soap opera is set to leave the airwaves sometime in September 2010.
As you may know, TeleNext Media is the production arm of Proctor & Gamble that produces the show. They have pledged to find a new home for ATWT to keep it going. Of course, they pledged the same thing when Guiding Light was cancelled but nothing came of the efforts and the show went off the air in September.
TeleNext’s senior VP and managing director, Brian T. Cahill, tells EW that the company is completely committed to keeping ATWT going but fans can’t expect to hear anything official until the deal is done.
He said, “In order to keep productive conversations moving forward, we will not disclose details of our discussions. We know our loyal fans are eager for information, and we will make an announcement as soon as we have something to share.”
There have been some rumors that Lifetime is interested in picking up the soap but a representative for the cable channel has denied this.
What do you think? Would you watch ATWT if it moved to a cable channel? How about a pay-per-view channel or fee-based online access?
Image courtesy CBS.
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65 Comments on "As the World Turns: P&G Still Committed to Finding New Home"
I would watch As The World Turns on any channel tell me when and where. I have been a very loyal fan for many years and was very sad to hear it was being canceled. However I am not going to pay for it on Pay per view.
sorry about the errors in my typing. I have a bad case of sticky keys. Joan Jessup
I havw watched as the world turns all of my television life. It is the only day time soap I have watched for 20 years. I will miss Jacl anf Carlie very much. I do not watch channel 6 anymore. Please bring it back.
yes dont give up on as the world turns and dont fail work hard to put it back on air and try prime time. I have watched it since 1993 and hate to see it end. Please bring it back.
I would watch it on any channel I love as the world turns. I don’t understand how it got cancelled it one of the best soaps on TV. I love all the people and the story lines Iam really glad the baby was dusty’s . Jack and carly are back together.There are so many good storys that could come the the last show. I wish you all the best.
yes dont give up on as the world turns and dont fail work hard to put it back on air and try prime time
This show started the year I was born, and my mother would watch ATWT when I was toddler while se iron my little cotton dresse and need less to say I watch it to the very end 54 years later. Try to find it a new home It really needs to continue.
I have been watching As The World Turns for 54 years and watched the last episode today…….I was so sad and it was like loosing a dear friend and a part of my life..I will be grieving over its cancellation……..
I agree with your remarks. It was definetly like losing a close and dear friend and I too will be grieving over the cancellation!
I was so sad to see this go off the air it was what got me motivated to get up and do house work before time for ATWT i never missed it. i hope that they find another channe;l to air it on i will for sure not miss it then either
i love as the world turns and was also a big fan of guiding light. i hope the continue on another channel. i sure will be watching!
Absolutely would watch, but please make sure its carried on DIRECT TV channel! Lots of people no longer have cable due to its high prices, but yet have Direct Tv or Dishnetwork. So please take that into consideration! And please get the word out if this does happen!!!