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Do No Harm: New NBC TV Series; Cancel or Keep It?

do no harm tv show nbcLast week, NBC aired their newest Thursday night drama, Do No Harm. Will the series be quickly cancelled or become a big ratings smash for the network? Cancel or keep it?

Do No Harm revolves around Doctor Jason Cole (Steven Pasquale), a dedicated neurosurgeon with an unusual problem. Every night, at 8:25pm, he becomes someone else — an alternate and evil version of himself who goes by the name Ian Price. Jason has managed to keep his alter ego from appearing, thanks to medication. Unfortunately, the serum stops working suddenly and Ian appears, more dangerous than ever.

In addition to Pasquale, Do No Harm also features the talents of Alana de la Garza, Ruta Gedmintas, Phylicia Rashad, Mousa Kraish, Michael Esper, John Carroll Lynch, Lin-Manuel Miranda, and Samm Levine.

The show debuted last week to a truly meager 0.9 rating in the 18-49 demographic with 3.12 million total viewers. It was in a distant third place in its timeslot. It’s also believed to be the lowest demo rating for a scripted series premiere in TV history among the four major broadcast networks.

The previous record holders were FOX’s The Return of Jezebel James in 2008 and NBC’s Bent sitcom from last March. Both registered a 1.0 rating and were off the air in three weeks.

While NBC hasn’t pulled Do No Harm off the schedule yet, it’s clear that this series is doomed to be cancelled soon. It also looks very unlikely that all 12 produced episodes will end up airing.

While the show was in production, the network trimmed the episode order from 13 to 12 installments. This was supposedly done because they wouldn’t have room on the schedule for a full baker’s dozen. In retrospect, execs are probably wishing that they’d cut a lot more than just one.

But, what do you think? Do you like Do No Harm? Are you hoping that it survives somehow or are you reconciled to the fact that it will be cancelled? If you were running the network, what would you do?


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