Will Love Island return for a second season? Recently, CBS Entertainment president Kelly Kahl spoke with The Hollywood Reporter about the future of the TV show.
Based on the British series, the reality series follows a group of single people as they travel to a tropical island and must become part of a couple or risk elimination. Arielle Vandenberg hosts.
During the interview, Kahl revealed CBS is hoping Love Island will earn higher ratings. Right now, the series is averaging a .47 rating in the 18-49 demo and only 2.196 million viewers:
“You know our regular numbers, and do we wish [Love Island‘s] were a little higher? Sure we do. But we never underestimated how hard it was going to be to speak to an audience that, frankly, doesn’t watch CBS on a regular basis. I think we feel like we’re making progress in that area, and we’ll see over this next week and a half how well we do.”
“This is an audience we’re chasing, primarily younger women, that CBS doesn’t necessarily speak to on a regular basis, and an audience that doesn’t watch linear TV a whole lot,” said Kahl. “I think that’s borne out in our streaming numbers. This is one of the strongest streaming shows we have already. It’s become a huge performer on social, where a lot of nights it’s trending. All the signs around the linear number are very, very good. The question for us is can we get the word out and eventually kick it up to the next level.”
So will there be a second season? Kahl says if the show continues to grow there’s a possibility:
If we see any kind of tick up over the next week and a half. I think we can feel really good about the prospects for the show going forward. … It’s certainly a show that’s very much in contention to come back next summer.”
What do you think? Are you watching Love Island? Would you watch a second season?
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