This is easily a new series low. The Dancing with the Stars results program fell 15% but Detroit 1-8-7 remained the same. Unfortunately for the latter, it’s settled in at a low rating and is consistently in last place for the timeslot.
On CBS, NCIS: Los Angeles dropped 17.5% but the series saw essentially the same increase the previous week. On NBC, Parenthood fell more than 14% and that means the family drama hit another new low.
On FOX, Glee was up by nearly 9% and Raising Hope saw an increase of 8%. At 8:30, a repeat of Raising Hope performed 31% better than the previous week’s Running Wilde episode. All the more reason to assume that Wilde is done.
On The CW, One Tree Hill was up by 12.5% in the 18-49 demo and up nearly 19% in the network’s targeted demo of women 18-34. It was negative news for Life Unexpected though. The drama was down 14% in the demo and down 15.4% with females 18-34. With numbers like these, it’s hard to imagine that the series will be coming back for more episodes.
Here’s how everything else measured up…
| TV show | Viewers (mil) | 18-49 demo | Demo +/- % |
|||
| 8:00 | fox | Glee | 11.70 | 5.0/14 | +8.7% | |
| 8:00 | cbs | NCIS | 19.43 | 3.9/11 | -2.5% | |
| 8:00 | nbc | The Biggest Loser (two hours) | 6.91 | 2.5/7 | +4.2% | |
| 8:00 | abc | No Ordinary Family | 6.69 | 1.7/5 | -22.7% | |
| 8:00 | cw | One Tree Hill | 1.90 | 0.9/3 | +12.5% | |
| 9:00 | abc | Dancing with the Stars: The Results | 17.43 | 3.4/9 | -15.0% | |
| 9:00 | cbs | NCIS: Los Angeles | 15.81 | 3.3/9 | -17.5% | |
| 9:00 | fox | Raising Hope | 5.91 | 2.7/7 | +8.0% | |
| 9:00 | cw | Life Unexpected | 1.33 | 0.6/2 | -14.3% | |
| 9:30 | fox | Raising Hope (r) | 3.96 | 1.7/5 | --- | |
| 10:00 | cbs | The Good Wife | 11.73 | 2.2/6 | 0.0% | |
| 10:00 | nbc | Parenthood | 4.80 | 1.8/5 | -14.3% | |
| 10:00 | abc | Detroit 1-8-7 | 8.03 | 1.7/5 | 0.0% | |
Raw data: © The Nielsen Company via Media Week. The “Demo +/-%” column indicates how many viewers in the 18-49 demographic (the important category to most advertisers) watched over those that watched the last original episode.
What do you think? What were you watching?
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