Another of NBC’s new Summer series, The Philanthropist, got off to a moderately successful start in the ratings but has been losing steam quickly. Should NBC show some charity and keep it around or should they just cancel it already?
The Philanthropist tells the story of Teddy Rist (James Purefoy), a billionaire playboy who is haunted by the death of his only child. After rescuing a young boy from a hurricane, Rist begins using his wealth to help those in need. The show also features the talents of Jesse L. Martin, Neve Campbell, Michael K. Williams, Lindy Booth, Bonnie Henna, Dominique McElligott, and James Albrecht.
The drama premiered on June 24th and attracted an average of 7.41 million viewers and a 2/6 rating/share of the 18-49 demographic. For a Summer series, that looks like pretty decent performance on the surface but less so when you look at the specifics.
The show lost 35% of the audience from the last half hour of the successful America’s Got Talent lead-in. What’s more, many viewers tuned out before the premiere of Philanthropist was over. That’s not a good sign and a sure indication that those viewers probably won’t be back the following week.
The second week, the Philanthropist ratings dropped significantly to 5.69 million viewers and a 1.4/4 rating/share in the demo. Week three fell further and by week four, Philanthropist fell to 4.28 million and a dismal 1.1/4. Last week’s viewer numbers perked up a little to 4.74 million but the all-important demo remained dismally the same.
With numbers like these, there’s not much hope that NBC will feel charitable and renew the series for a second year. On the positive side, with just three episodes left to air, the network will surely let the short season play out.
What do you think? Is the show worth saving or should NBC have cut their losses and cancelled it already?
Image courtesy NBC.