ABC’s Sunday Opens Strong as Only Net Up Year to Year
Early info on ABC’s Sunday, ahead of the regular press release.
With a series re-cap of Once Upon a Time, leading into its sophomore season premiere, followed by the sophomore opener of Revenge and the debut of 666 Park Avenue, up against NBC’s Sunday Night Football and an NFL-overrun boosted Fox, ABC beat out CBS’ season premiere Sunday by 29% in Adults 18-49. ABC’s sophomore season opener of Once Upon a Time stood as the night’s #1 non-sports program in Adults 18-49.
· Despite airing a clip show in the 7pm hour, ABC was the only net to grow over season-premiere Sunday last year in Adults 18-49 (+8%).
2012-13 Season Premiere Week Adult 18-49 Rankings: ABC will finish season premiere week with the #1 scripted series/comedy in Modern Family, the #1 drama in Grey’s Anatomy and the #1 new comedy in The Neighbors.
More than doubling its lead-in (+111%), ABC’s season opener of Once Upon a Time dominated its non-sports competition in the 8 o’clock hour in Adults 18-49 to emerge as Sunday’s top-rated entertainment show. In its time period, ABC’s Once Upon a Time defeated Fox’s NFL-driven animated comedy premieres (The Simpsons/Bob’s Burgers) by 23% and CBS’ season premiere of The Amazing Race by 52%. The Disney-owned drama ranked as the #1 TV program of the night overall across all key Women (W18-34/W18-49/W25-54)
· Once Upon a Time paced well ahead of its freshman season finale in May, pulling in its biggest audience since November and equaling its best Adult 18-49 number since last October – since 11/13/11 and 10/30/11. In addition the show hit series highs with Adults 18-34 and Women 18-34, while marking its 2nd-highest-ever rating with Teens 12-17.
Leading its entertainment competition in the 9 o’clock hour among Adults 18-49, ABC’s sophomore season premiere of Revenge topped Fox’s animated comedy openers (Family Guy/American Dad) by 10% and impressively beat out CBS’ time-period established The Good Wife season premiere by 78%.
· Up sharply from its first season closer, Revenge scored the series’ 2nd-highest ratings ever in Total Viewers and Adults 18-49, while earning new series highs with Adults 18-34 and Women 18-34.
Ranking as the #1 non-sports program in the 10pm hour, ABC’s series debut of 666 Park Avenue defeated CBS’ premiere of veteran The Mentalist by 25% in Adults 18-34 and by 5% in Adults 18-49.
· 666 Park Avenue topped ABC’s 2011-12 season averages in the time period by 25% in Total Viewers and by 22% in Adults 18-49.
What do you think? Were you watching any of these ABC shows? Did you watch live, DVR, or view them online?