NBC recently debuted a new reality TV show for Sunday nights, America’s Next Great Restaurant, and paired it with the latest edition of Celebrity Apprentice. How is it faring? Will it last as long as Donald Trump’s series or be cancelled after one season?
America’s Next Great Restaurant features contestants from across the country who pitch restaurant ideas to a panel of chef and entrepreneur judges. Those who are chosen go through various challenges and are mentored until a winner is chosen. The winner of the competition will receive financial backing so that they can open three restaurant locations, one each in Los Angeles, Minneapolis, and New York. Judges include Curtis Stone, Bobby Flay, Lorena Garcia, and Steve Ells.
The series first aired on Sunday, March 6th. It attracted a very under-whelming 1.6 rating in the 18-49 demographic and just 4.59 million viewers, a distant last place for the timeslot. In week two, the ratings dropped 13%, registering a 1.4 demo rating and 4.06 million. Last night, the reality series dropped another 14%, to a 1.2 demo rating and 3.93 million viewers (per the early ratings).
After just three airings, America’s Next Great Restaurant is already one of NBC’s worst-performing shows of the season and there’s no indication that the numbers won’t keep falling.
This one is a ratings dud and there’s simply no reason for NBC to bring it back for a second season. More than likely, they’re trying to figure out if they want to air the remaining six episodes. For now, the finale is scheduled to air on May 1st.
But, what do you think? Is the series worth watching? Would you keep it on the air or just cancel it already?
Image courtesy NBC.