NBC has decided to bring their freshman drama, Parenthood, back for a second season.
Parenthood follows the joys and challenges of the Braverman family from Northern California. The large cast includes Lauren Graham, Peter Krause, Craig T. Nelson, Bonnie Bedelia, Mae Whitman, Miles Heizer, Erika Christensen, Sam Jaeger, Dax Shepard, Joy Bryant, Monica Potter, Sarah Ramos, and Max Burkholder.
The show got off to a positive start in early March with a 3.1 rating in the 18-49 demo and 8.1 million viewers. The numbers fell to a 2.6 and 6.1 million viewers the following week and dropped even further in week three.
These past few weeks though, Parenthood seems to have settled in to a 2.5 rating and about 6.3 million viewers. That typically translates into Parenthood either sitting in second place or tying for first with CBS’ The Good Wife in the demo.
NBC says that the drama appeals to a high percentage of households with incomes over $100,000 in the key demo and adds about 30% more audience when the time-shifted viewing is figured in. Considering the rest of NBC’s schedule, it’s no surprise that they’ve renewed Parenthood for another season.
The peacock network will announce its 2010-11 schedule on May 17th. Its expected that the Parenthood will return in the fall (rather than mid-season) and keep its current timeslot.
What do you think? Are you glad that Parenthood has been renewed for a second season?
Image courtesy NBC.