Here are the ratings for the Secret Millionaire TV series, the program that sends real millionaires undercover in depressed areas. Their goal is to find deserving people so they can give them a little financial helping hand. The third season of Secret Millionaire typically airs Sunday nights on the ABC network.
These figures will be updated as the weeks progress so be sure to bookmark and return to this page:
Final season averages: 1.2 rating in the 18-49 demographic with 4.81 million total viewers.
Episode 03-13: Sunday, 09/08/13
1.1 in the demo (+38% change) with 4.49 million (+13% change)
Season averages: 1.18 in the demo with 4.81 million.
Episode 03-12: Sunday, 09/01/13
0.8 in the demo (-20% change) with 3.91 million (-8% change).
Season averages: 1.19 in the demo with 4.84 million.
Episode 03-11: Sunday, 08/25/13
1.0 in the demo (-17% change) with 4.23 million (-15% change).
Season averages: 1.23 in the demo with 4.92 million.
Episode 03-10: Sunday, 08/18/13
1.2 in the demo (+9% change) with 4.86 million (+3% change).
Season averages: 1.25 in the demo with 4.99 million.
Episode 03-09: Sunday, 08/11/13
1.1 in the demo (-8% change) with 4.71 million (-9% change).
Season averages: 1.26 in the demo with 5.00 million.
Episode 03-08: Sunday, 08/04/13
1.2 in the demo (+20% episode-to-episode change) with 5.15 million.
Season averages: 1.27 in the demo with 5.04 million.
Episode 03-07: Sunday, 08/12/12
1.0 in the demo (+25% episode-to-episode change) with 3.97 million.
Season averages: 1.29 in the demo with 5.03 million.
Episode 03-06: Sunday, 08/05/12
0.8 in the demo (-47% episode-to-episode change) with 3.80 million.
Season averages: 1.33 in the demo with 5.20 million.
Episode 03-05: Sunday, 07/15/12
1.5 in the demo (0% episode-to-episode change) with 5.69 million.
Season averages: 1.44 in the demo with 5.48 million.
Episode 03-04: Sunday, 07/08/12
1.5 in the demo (+25% change) with 5.66 million.
Season averages: 1.43 in the demo with 5.43 million.
Episode 03-03: Sunday, 07/01/12
1.2 in the demo (-20% change) with 5.04 million.
Season averages: 1.40 in the demo with 5.35 million.
Episode 03-02: Sunday, 06/10/12
1.5 in the demo (0% episode-to-episode change) with 5.36 million.
Season average: 1.50 in the demo with 5.51 million.
Episode 03-01: Sunday, 06/03/12
1.5 rating in the 18-49 demographic with 5.66 million total viewers.
Season average: 1.50 in the demo with 5.66 million.
Compared to the second season opener, Secret Millionaire was down by 56% in the demo (vs a 3.4 rating) and down by 56% in viewers (vs 12.67 million). ABC says however that the third season opener was the network’s most-watched program in that timeslot since July 2008. Time will tell if they’re happy enough to renew the series.
Reference point: The six episodes of season two averaged a 2.8 demo rating with 10.7 million total viewers.
Note: These ratings are collected by the Nielsen company and are the final national numbers. These are different from the fast affiliate numbers which are just estimates of the actual ratings and are reported on by most other outlets. The final nationals are typically released within 24 hours of the programming or, in the case of weekends and holidays, a couple days later.
What do you think? Do you like the Secret Millionaire TV series? Do you think it should be cancelled or renewed for a fourth season?