The new incarnation of The Game made headlines when it debuted on BET in January. The hour premiere attracted a 3.6 rating in the 18-49 demographic and 7.68 million viewers. The numbers have fallen quite a bit since then — averaging a 2.2 demo rating and 4.54 million — but The CW would still love to have numbers like that.
The cable channel hasn’t renewed The Game but it’s hard to imagine that they won’t. Here’s a press release about the season finale, which airs tomorrow night:
Shocking Truths are Revealed During the Jaw-Dropping Season Four Finale of “THE GAME”
Season Finale Airs Tuesday, March 29 at 10:00 P.M.* on BET
NEW YORK, March 28, 2011 — Breaking cable records with its series premiere, the season four finale of THE GAME will air on Tuesday, March 29 at 10 p.m.* on BET Networks. With 13 episodes, millions of viewers tuned in weekly to watch the returning season of THE GAME as the “San Diego Sabers” star athletes and the women who support them transitioned into new lives.
During the finale, viewers will be left on the edge of their seats as the repercussions of Malik’s actions continue to haunt him: his girlfriend, Jenna, refuses to take him back and the Sabers court a new quarterback to replace him. Meanwhile, Melanie and Derwin visit a fertility specialist to work towards expanding their family after unsuccessful attempts to get pregnant and Tasha Mack is devastated after an encounter with her dying ex-boyfriend.
A ratings success, THE GAME season four is the #1 ad-supported sitcom telecast in cable television history with 7.7 million total viewers on its cable television premiere, according to The Nielsen Company. Fans of THE GAME tuned into BET to watch the hour-long cable debut on Tuesday, January 11, making the premiere the #2 telecast in BET history among viewers (behind BET AWARDS ’09).
Due to the tremendous response from fans and BET Networks’ successful syndicated acquisition in February 2009, THE GAME made its return to television on BET for the fourth season, picking up where things left off with the show’s main cast — Coby Bell, Hosea Chanchez, Brittany Daniel, Pooch Hall, Tia Mowry and Wendy Raquel Robinson.
THE GAME is executive produced by Mara Brock Akil, Salim Akil, Kenny Smith and Kelsey Grammer. The series is directed by Salim Akil.
*All times are ET/PT.
About BET Networks
BET Networks, a subsidiary of Viacom Inc. (NYSE: VIA, VIA.B), is the nation’s leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the 25- to 54-year-old African-American audience; BET Digital Networks – BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Event Productions, a full-scale event management and production company with festivals and live events spanning the globe; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global distribution.
SOURCE BET Networks
Image courtesy BET.