Spike TV has announced the debut of Car Lot Rescue, their new reality show that follows efforts to help struggling auto dealerships. It will premiere on Sunday, February 10th and they’ve ordered eight episodes.
Here’s the cable channel’s press release:
SPIKE TV GETS IN THE DRIVER’S SEAT TO TAKE ON FLOUNDERING CAR DEALERSHIPS IN NEW ORIGINAL SERIES “CAR LOT RESCUE,” PREMIERING SUNDAY, FEBRUARY 10 AT 10PM ET/PT
Unscripted Series Follows Venerable Auto Industry Expert Tom Stuker as He Applies His Unique Expertise to Turn Around Failing Car Dealerships
New York, NY, December 11, 2012 – Dealerships are at the forefront of the multibillion dollar auto industry that employs over 20 million Americans. During the recent recession, thousands of dealerships struggled to make a profit and were in danger of closing their doors. Spike TV’s new unscripted original series, “Car Lot Rescue,” follows auto dealership ‘doctor’ Tom Stuker as he takes charge in bringing these once failing establishments to new heights of success. Taking no prisoners, Stuker picks apart each dealership, implementing his specially-developed training technique made up of equal part sales, psychology and attitude. Eight one-hour episodes of “Car Lot Rescue” premiere starting Sunday, February 10 at 10PM ET/PT on Spike TV.
Stuker’s innovative and brazen methods for selling cars have made him a legend in the auto industry. He has traversed the globe, logging over 11 million air miles, visiting over 1,500 auto dealerships worldwide from Japan to Australia, all in desperate need of his guidance. In each episode, Stuker, along with his car savvy team, travel to a different dealership in dire financial straits, where he is given five days to work with the dealership staff to prepare them for Saturday, the busiest sales day of the week. With his signature black cowboy hat and boots, Stuker’s larger-than-life persona is instrumental in galvanizing the attention and respect of the dealership employees. His blunt talk may rub some of the salespeople the wrong way, but his tough-love approach and keen sense of the business ultimately delivers unmatchable success.
In the premiere episode, Stuker attempts to salvage a Long Beach, California car dealership run by salesmen who are more interested in brawling with each other than with making a profit. To save the dealership and ultimately achieve success, he must try to convince the hard-core sales crew to conduct themselves as professional businessmen and turn the focus back on the customer.
Viewers can join in the conversation about “Car Lot Rescue” by following @SPIKETV on Twitter and using #CarLotRescue. Biographies, photo galleries, sneak peeks of upcoming episodes and more can be found on Spike.com’s dedicated “Car Lot Rescue” destination, carlotrescue.spike.com. Content will be updated regularly throughout the season, including full episodes, video clips and blog posts.
“Car Lot Rescue” is created and developed by Vem Miller in association with Vem’s Sweatshop Media, Ben Silverman and Jimmy Fox of Electus and Craig Armstrong and Rick Ringbakk of 5×5 Media. The series is produced by Ben Silverman’s multimedia studio Electus, an operating business of IAC [NASDAQ: IACI], and 5×5 Media, a full service production company in an overall production and distribution agreement within the Electus studio system. Ben Silverman, Vem Miller, Rick Ringbakk and Craig Armstrong serve as Executive Producers. Sharon Levy is Spike TV’s Executive Vice President of Original Programming. Alex Eastburg, Vice President of Original Series, serves as the network’s Executive in Charge of Production. Electus International will distribute the series globally.
Paradigm Agency represents Tom Stuker and Vem Miller and is responsible for packaging “Car Lot Rescue.”
Spike TV is available in 98.7 million homes and is a division of Viacom Media Networks. A unit of Viacom (NASDAQ: VIA, VIAB), Viacom Media Networks is one of the world’s leading creators of programming and content across all media platforms. Spike TV’s Internet address is www.spike.com.
What do you think? Does this show sound interesting? Will you check out Car Lot Rescue?