Note, last night’s figures are based on the fast affiliate numbers which may differ from the final ratings. Here’s the press release from the network…
THE CW STAGES MIDWEEK PEP RALLY, SCORES BEST WEDNESDAY WITH WOMEN 18-34 SINCE PREMIERE NIGHT
Freshman “Hellcats” Builds By Double Digits in Key Demos Versus Last Week;
Posts Best Performance in Over a Month in Target Demos
November 11, 2010 (Burbank, CA) – Against the Country Music Awards on ABC, The CW staged its own pep rally last night, posting its best Wednesday in women 18-34 (2.0/6) since premiere night (on 9/8/10), based on preliminary live plus same day Nielsen ratings for November 10, 2010. The CW also matched its second best Wednesday of the season in adults 18-34 (1.3/4).
The CW’s freshman drama Hellcats soared to its best women 18-34 (1.7/5) and women 18-49 (1.3/3) ratings in five weeks (since 10/6/10) and best adult 18-34 (1.2/4) ratings in six weeks (9/29/10).
Compared to last week, Hellcats improved by 31% in women 18-34, 30% in women 18-49 and 20% in adults 18-34.
AMERICA’S NEXT Top Model was virtually on par with its performance last week, gaining a tenth in women 18-34 (2.2/7).
NOTE: This season, AMERICA’S NEXT TOP MODEL has improved on average by 28% in women 18-34 and 24% in adults 18-34 over its live plus same day ratings once live-plus seven data becomes available. Hellcats gains on average an additional 20% in women 18-34 and 19% in adults 18-34 above these live plus same day deliveries once live plus seven day is included.