“Arrow” Most Watched CW Show, Most Watched Premiere in 3 Years
Last night’s premiere of ARROW was right on target with the network’s goal of broadening out and bringing new viewers to the network – it drew 4.02 million viewers, the most watched telecast on the network of any show, on any night, in three years (11/12/2009).
ARROW was the most watched premiere on the network since THE VAMPIRE DIARIES (9/10/2009).
This was the most watched show in the Wednesday 8PM time period in more than three years (5/13/2009)
Versus last year’s premiere of H8R in the time period, it more than doubled its audience (4M vs. 1.3M) and was up 57% in A18-34 (1.1/4), and 117% in A18-49 (1.3/4)
The ARROW premiere also gave SUPERNATURAL a boost last night, it was SUPERNATURAL’s most watched episode (2.6M) since 10/15/10, and was its best A18-34 rating since 3/4/11 (1.0/3)
Last night was The CW’s best Wednesday night in total viewers (3.3M) in more than two years (5/12/10) and in two years in A18-34 (1.0/3, 12/10/10) and in A18-49 (1.2/10, 10/13/10)
ARROW tied NBC’s original comedies in the 8-9PM hour in total viewers (4M) and in A18-34 and A18-49.