The dream is over — at least for Ben Epstein and Cam Calderon. HBO has cancelled How to Make It in America after two short seasons on the air.
How to Make It in America follows two 20-somethings (Bryan Greenberg and Victor Rasuk) as they try to hustle their way into New York City’s fashion scene. They’re determined to achieve their version of the American Dream and make a name for themselves in the competitive industry. Others in the series include Scott Mescudi, Lake Bell, Luis Guzman, Eddie Kaye Thomas, and Shannyn Sossamon.
The first season of America attracted an underwhelming 0.3 rating in the 18-49 demographic with 646,000 total viewers. Despite lackluster numbers, HBO renewed the series for another season of eight episodes. This season hasn’t done any better — a 0.3 rating and 534,000 million — so the pay-for-view channel has decided to throw in the towel.
HBO also cancelled low-rated Hung and Bored to Death today as well but renewed freshman comedy Enlightened for a second season. The latter has even worse numbers than America did it seems likely that Enlightened will have to draw more viewers if its to survive to see a third year.
UPDATE: Greenberg tweeted about the cancellation and wrote, “Thanks to @HBO for the 2 seasons of #HowToMakeIt It was a unbelievable experience playing Ben Epstein… Thank you to all of the fans of How To Make It. We aimed to capture the spirit of a generation. Never stop going for your dreams.”
What do you think? Did you watch How to Make It in America? Are you sorry that it’s been cancelled? Why do you think it didn’t catch on?
Image courtesy HBO.
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18 Comments on "How to Make It in America: Cancelled; No Season Three"
I streamed both Season 1 and 2 and was getting into Crisp and the ambitious youngsters. Too bad it’s over 🙁
Just binged watched the show and loved it! I’m hella disappointed it’s not gonna come back
Really enjoyed this show! Watched S01 and S02 twice over while waiting for Season 3. The only part that was unnecessary was the Rasta Monsta bit. Very disappointed that HBO isn’t fulfilling the wishes of the fans. The story was important and relevant.
hey. this was a great show. i just bing watched the two seasons and love it. i googled to when the third season was coming out and was hooked up with your article. cancelled. damn. too bad. really cool show. just a idea. any chance someone can pitch it to AOL and have them continue it on? CRISP forever!
First season was good. The second season was wack! Bring back “Hung”
This show was beyond inspirational for me. I still watch the 2 previous seasons because of that fact. Ben Eptstein and Cam Calderon have shown the viewers what it really means to hustle in NYC. This needs to be back on the air.
Can’t believe they cancelled the show, this show was so inspirational. Don’t you think America needs this right now young people going for their dream and putting themselves on the line for what they believe in, aw man!
[…] to Make It in America (HBO) Ben and Cam try to make it in the fashion industry but their show didn’t make it past season […]
I can’t believe they Cancelled this show!!! I want ti state a petition because this show was so inspirational. You can’t knock Ben and Cam’s hustle!!! I am trut crushed… Right when it got to the best part…
AGREE
Im totally disappointed that this show has been cancelled. The only reason I started watching was out of complete boredom, not realizing this was a series or ever seeing an advertisement. It’s actually really good and I was hooked after a few episodes…regardless, I’ve already picked up the complete first season and hope that someone else picks up the show. If so, GOODBYE HBO.
I’m outraged by the cancellation. There wasn’t enough advertising
done for the show to draw in the viewers. This was a great show and I could really see it going somewhere. I’m obviously not happy…..I wish more people would’ve given it a chance.
Exactly, they almost hid it from people.
[…] TV show dates: February 14, 2010 – November 20, 2011 Series status: Cancelled […]