Jane By Design tells the tale of a quirky teenager who has a unique fashion sense. She gets hired by chance at a hip fashion house and must learn to juggle her demanding new job while still attending high school. The cast includes Erica Dasher, Andie MacDowell, Rowly Dennis, India de Beaufort, Ser’Darius Blain, Brooke Lyons, Nick Roux, Meagan Tandy, Matthew Atkinson, and David Clayton Rogers.
The ABC Family series premiered in January to 1.6 million viewers and a 0.6 rating in the 18-49 demographic. The numbers for week two dropped about 30%. The numbers fluctuated week-to-week but viewership never got that high again.
ABC Family initially ordered 10 installments and those finished airing on March 6th. Rather than renew Jane By Design for a second season, the cable channel ordered eight more installments to be added to season one.
The first season ended up averaging 1.29 million total viewers and a 0.5 demo rating. Jane By Design ended up being the lowest-rated drama of the current crop. and fans understandably became nervous when the finale aired in late July and a renewal hadn’t materialized. We now know it won’t be forthcoming.
What do you think? Are you sorry to hear that Jane By Design has been cancelled? What were you hoping to see in season two?