At the CW portion of the Television Critics Association summer press tour, network president Mark Pedowitz shared some insights about why he believes that Ringer wasn’t a big enough success to warrant a second season.

Pedowitz believes that the complex story about twin sisters may have been better suited to a shorter season. He said, “One of the things you learn about the level of these serialized shows is ‘less may be more.’ Twenty-two [episodes] might have been too many. So if there’s a consideration to redo it, we’d probably go anywhere from six to 13.”

He believes the ratings fall-off was due at least in part to the complexity of the stories. Pedowitz also noted that “it was not performing as well as we hoped it to on the digital-online station and the social media station.” Still, “the fans are still writing me, they want [a second season] desperately.”

Though Ringer is staying cancelled, The CW and Sarah Michelle Gellar — who was also an executive producer on the series — may be back in business together soon. Pedowitz shared that they’ve “had many discussions since May” and offered, “When she’s ready, she would love to come back to the CW and we would love to have her at the CW either as an actress or a producer.”

What do you think? Should Ringer have had a shorter season? Were there other problems with the show? Did you watch the whole season?