Last night, NBC unveiled their newest legal drama, The Firm. Crafted as a follow-up to the John Grisham novel (which was also made into a 1993 feature film), the TV series stars Josh Lucas, Molly Parker, Callum Keith Rennie, and Juliette Lewis.
The peacock network really needs some hit shows to help them rebuild their schedule, especially since many of the new fall shows have either been cancelled or are struggling. The Firm is certainly one of their most high-profile shows of the season.
Unfortunately, it doesn’t look like they’re going to find a hit this time around. After receiving lackluster reviews, The Firm’s two-hour debut brought in a very disappointing 1.4 rating in the 18-49 demographic and just 6.3 million viewers, per the fast affiliate ratings.
The new show was in last place for the demo at 9pm and tied for second place with struggling Pan Am at 10pm. What’s more, viewership declined as the two hours progressed, an indication that those people won’t be back next week.
This has got to really sting for NBC execs as they’ve already committed to 22 episodes. I’m guessing they may already be thinking about cutting that order.
What do you think? Do you think The Firm will be a hit for NBC? If you watched the two-hour debut, were you impressed or underwhelmed?
Image courtesy NBC.