It seems that ABC has lost their appetite for The Taste. The network has cancelled the series and ruled out prospects for a fourth season.
The Taste is a culinary competition that pits professional and amateur cooks against one another in weekly challenges. The returning judges/mentors are Anthony Bourdain, Nigella Lawson, Ludo Lefebvre, and Marcus Samuelsson.
A very moderate performer for the network, the first season aired in early 2013 and averaged a 1.55 rating in the 18-49 demographic with 4.51 million viewers. The network brought it back a year later and the ratings got much worse, averaging a 1.05 in the demo with 3.69 million.
Still, ABC execs decided to give it another chance and aired the third season over the winter holiday season, in December and January. The ratings were even worse and fell to an average of a 0.82 demo rating with 3.13 million.
Apparently those numbers were just too low to justify a fourth season of The Taste so they’ve cancelled it. The final episode aired on January 22nd.
What do you think? Do you like The Taste series? Do you think it should have been cancelled? How does it compare to the other cooking contest shows?
Is it too late to bring it back?
i watch so many food shows, almost exclusively, and this was one of my favourites! that says a lot.. i’d love for it to come back