Though ABC has cancelled 666 Park Avenue, the executive producers say that the show is “is building to a powerful and surprising series finale, where all your questions will be answered. We hope fans of the show continue watching all the way to the end of Jane and Henry’s incredible journey to the dark side.”
The live ratings for 666 Park Avenue have been quite poor, the show sees a significant increase when factoring in the DVR data (live +7). November 4th’s episode rose 77%, from a 1.3 rating to a 2.3 demo.
The news frustrated star David Annable who tweeted, “Well this really sucks! You have to give shows time to grow! Nielsen is so outdated!.. We had the biggest movement of ANY show for the week 77% increase with the DVR ratings… I’m sorry but they f***ed up.”
Still, this info’s not likely to lead ABC to reverse their decision about cancelling Park Avenue. Network president Paul Lee calls the DVR increase “amazing,” but it doesn’t change the live numbers. He said, “It’s wonderful to see the passion [these] shows have… We just have to make sure we monetize it.”
What do you think? Do you think loyal viewers will be satisfied by the last episode? Should the network’s place more importance on the DVR numbers?