If you can’t change your life, change your hair. Below, watch a “supertease” for the Cutting It: In the ATL TV show from WE tv. The second season premieres Thursday, July 14, 2016 at 10:00pm ET/PT. The reality show follows five hair salon owners and their “frenemies.” The Cutting It: In the ATL TV series cast includes Dedra Allen, Beautii Joseph, LaKenya Morris, Maja Sly, and Mushiya, Tshikuka. There are no loyalties amongst Atlanta’s hair royalty.
Cutting It: In the ATL is produced for WE tv by Leftfield Pictures. David George, Jordana Hochman, Robyn Schnieders, and Jeremy Simmons executive produce. Lauren Gellert, EVP, development & original programming, David Stefanou, VP of Development and Kate Farrell, VP of Original Programming executive produce for WE tv.
Watch the teaser.
Get more information on Cutting It: In the ATL, season two, from this WE tv press release.
WE tv’s “CUTTING IT: IN THE ATL” SEASON TWO PREMIERES JULY 14 AT 10 PM ET/PT
Last Season, Series Reached 4.5 Million Viewers Weekly and
Ranked as a Top Five New Original Unscripted Series on Cable Last Summer Among Women 25-54*
NEW YORK, NY, June 16, 2016 – The hairdo divas of the south are back, as WE tv’s original hit series “Cutting It: In the ATL” returns for Season 2 on Thursday, July 14 at 10 PM ET/PT. The series continues to follow five glamorous and headstrong salon owners, and their circle of frenemies, as they compete to dominate the Atlanta hair game. Everyone has their eye on the prize aiming for nothing less than worldwide weave domination…even if that means taking out the competition.
Last season, Dedra tried to bring down her nemesis, Maja Sly, and this season she has a secret that could cost Maja EVERYTHING! Working to upset the Atlanta hair game with some new partners-in-crime, Dedra pokes problems into the fragile partnerships that Maja, Mushiya, Beautii and Lakenya seek to create. But Dedra’s plans backfire in a way that no one expected.
In the first episode, Beautii hosts an industry event with local radio personality Jazzy MacBee. The ladies all come together to support; however, trading business cards quickly turns into throwing shade, as Dedra and her minions bring the event to a hair raising halt. LaKenya is posed with a difficult decision, as she starts to lose clients who are looking for higher quality hair. As a business owner she will do anything to save her business…even if it means engaging the enemy behind Maja’s back. With the title of Atlanta Hair Boss up for grabs, loyalties between Maja, Dedra, Mushiya, Lakenya and Beautii have never been so fleeting. With new faces and personalities on the scene who will come out on top as the HBBIC(Head Beauty Boss in Charge)? Tune in Thursday, July 14 at 10 PM ET/PT
Cutting It: In the ATL is produced for WE tv by Leftfield Pictures and executive produced by David George, Jordana Hochman, Robyn Schnieders, and Jeremy Simmons. Lauren Gellert, EVP, development & original programming, David Stefanou, VP of Development and Kate Farrell, VP of Original Programming are the executive producers for WE tv.
*Source: Nielsen. Live+3: Cutting It S1 (5/21/15-7/16/15, Th 10p). Reach = P2+ 000s, 6 min qualifier/75% unif, CI new & encore TCs Th 6p-1a; Cutting It S1 vs new unscripted cable series starting 5/21/15, excluding premium, sports, kids, specials, less than 2 TCs = ranked on W25-54 000s delivery & key demos among Afr-Am (W/P18-49, W/P25-54, P2+); Cutting It S1 vs all WE tv original unscripted first seasons to-date = ranked on all key demos. Live+SD: AMCN Research (AMRLD data – strict daypart), 3Q’15-TD (6/29/15-7/19/15) vs. 3Q’14-TD (6/30/14-7/20/14), excludes Spanish/sports/news/kids nets. Subject to qualifications by request.
About WE tv
With compelling, can’t miss unscripted shows and dramatic scripted series, WE tv’s programming is fueled by personalities and relationships filled with purpose and passion. WE tv welcomes everyone and creates an inclusive experience across all platforms: on TV, online, on demand, and social media, embracing how today’s digitally savvy, socially engaged audiences connect through content, using it as a catalyst to drive conversation and build community. WE tv is owned and operated by AMC Networks Inc., and its sister channels include AMC, BBC America, IFC and SundanceTV. WE tv is available to over 86 million U.S. homes. WE tv: All In.
About Leftfield Pictures
Leftfield Pictures produces an array of projects for broadcast, cable and digital platforms, including Cutting It: In the ATL (WE tv); Pawn Stars, Alone, American Restoration and Counting Cars (History); American Grit (FOX); Blue Collar Backers (Discovery); and Buddy’s Family Vacation (Food Network). Recent specials include Billy the Kid: The New Evidence with Kevin Costner, and Brain Surgery Live with Mental Floss for National Geographic Channel. Leftfield has additional projects in development and production with Netflix, History, Discovery, NatGeo, E!, DIY, CNBC, LMN, Redbull TV and more. Leftfield Pictures is part of Leftfield Entertainment, part of ITV America. Other Leftfield Entertainment companies include Sirens Media (The Killing Fields, Real Housewives of New Jersey), Loud TV (Tiny House Nation), Outpost Entertainment (Forged in Fire) and Riot Creative (upcoming series with Vevo).
What do you think? Did you enjoy the Cutting It: In the ATL teaser? Do you plan to watch the second season premiere?