Dan Schneider started out as an actor with a role on Head of the Class, but today he is a man that helped create several Nickelodeon series, including All That and iCarly.
In a recent interview with Campaign Live, Schneider spoke about teen television, his career, and Nickelodeon.
During the interview, he revealed the reasons why shows on Nickelodeon are cancelled or end after just three or four seasons. He said:
“Generally, with shows on Nickelodeon, three seasons (about 60 to 65 episodes) is considered enough. I don’t know exactly why, but it’s been that way since I started making TV in this genre. I think maybe because that’s enough for an effective rerun package. And also, new is always exciting. Younger people have short attention spans, especially these days, and audiences are always looking for that new thing.”
What do you think of Schneider’s explanation? Do you think the short attentions of young people is to blame for the short life of Nickelodeon shows? Tell us what you think.