The townspeople in ABC’s Happy Town have some serious problems. Not only has the mysterious “Magic Man” returned to wreak havoc but the TV show’s ratings are not good. If viewership does not significantly improve, the show will certainly be cancelled.
What can you do? Remember, the ideal scenario for ABC is for many millions of people to watch the show on their television sets, while it’s being broadcast. Unfortunately, ratings are put together based on a sampling of viewers. If you’re a “Nielsen household,” your viewing is being counted. If not, it’s not.
However, if you like Happy Town and want to see it continue, there are a few things you can do to help.
- If you’re a Nielsen family, watch the show whenever it’s on. If not, watch it on ABC.com or purchase episodes online so your viewing will be directly counted. Encourage others to watch the show. You might know a Nielsen family and not be aware of it.
- Talk about the show with others; at school, at work, online, or wherever. Creating a buzz about a show that you’re invested in gets other people interested and might help bring former viewers back.
- Sign the petition below and encourage others to do the same.
- Write to the network. Be respectful. Everyone responds better to courtesy. Tell them how much you enjoy the show, that you’ve signed the petition, and that you want to see it continue. You can use this form or, even better, write via “snail-mail” to: Mr. Stephen McPherson, Chairman, ABC, 500 S. Buena Vista Street, Burbank, CA 91521, RE: Happy Town
- Take note of the products that are advertised during the show. Write the advertisers and tell them that you appreciate their sponsoring the show and that you buy their products (if you do).
To ABC, ABC Studios, and Space Floor Television:
We, the undersigned, enjoy watching Happy Town on the ABC network. The tone of the show is great — just the right mixture of small town comfort and scariness. We enjoy the acting and storylines that keep us in our seats each week.
Please find a way to keep Happy Town on the air. We are devoted viewers who will continue to watch the program, encourage others to do the same, and will support the series’ advertisers as well. Please keep it going, either on ABC or, if necessary, on another Disney-owned channel.
Thank you for your consideration.
Image courtesy ABC.