Usually, a writer pitches an idea to a network. If they like it, they’ll develop it. If that step goes well, they’ll shoot the pilot. If it pleases the network, they order it to series. Some programs take a different path to air. Such is the case with the new I Ship It TV show. It was originally developed as a web short, and then CW Seed, The CW’s streaming platform, ordered the first season. The network was impressed enough that they ordered a second season for broadcast. Will their faith in it pay off? Will I Ship It be cancelled or renewed for season three? Stay tuned. *Status update below.
A CW musical comedy from creator Yulin Kuang, I Ship It stars Helen Highfield, Riley Neldam, Yasmine Al-Bustami, Jazz Raycole, Kristen Rozanski, Marissa Cuevas, Ethan Peck, Gita Reddy, David Witts, and Gabriel Freilich. The action centers on Ella (Highfield). Although she works at a boutique shipping agency with her boyfriend, Tim (Neldam), she doesn’t exactly feel like she’s realizing her dreams. Ella is an aspiring writer and devoted fan girl of the show Superstition, about which she’s been known to write fan fiction. After a chance visit to the set, Ella quits her job and joins the production as a PA. Now her personal and professional lives and smacking up against one another in new ways.
The ratings are typically the best indication of a show’s likelihood of staying on the air. The higher the ratings (particularly in the 18-49 demo), the better the chances for survival. This chart will be updated as new ratings data becomes available — usually the next day, around 11:30am EST/8:30am PST. Refresh to see the latest.
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Note: These are the Live + Same Day Ratings which include “live” viewing plus delayed DVR viewing, up until 3am local time that same night. Ratings marked with an “*” are the fast affiliate ratings and will be updated with the Live+SD numbers when they are made available. Typically, networks get paid for C+3 ratings which includes DVR viewing within three days of the original airing when commercials are watched. Those numbers are rarely released to the press.
What do you think? Do you like the I Ship It TV series on The CW? Should it be cancelled or renewed for a third season?
*9/2/19 update: The CW pulled I Ship It after only two episodes had aired. The network released the other four episodes online. It seems unlikely that I Ship It will be renewed for a third season (at least for regular television).