The Alphabet Network has had success with Shark Tank, where successful business moguls invest in entrepreneurs. Will its new toy design competition show, The Toy Box, hosted by Modern Family star Eric Stonestreet, attract enough viewers for some more Friday night fun? Will The Toy Box be cancelled or renewed for season two? Stay tuned.
On The Toy Box TV show on ABC, inventors present their toys to mentors including Dylan’s Candy Bar owner Dylan Lauren, toy guru Jim Silver, and Pixar Creative Director of Consumer Products Jen Tan. If the mentors officially approve a concept toy, its inventor moves on to “The Toy Box.” There the designers will face the real test and earn the approval of actual kids, including Sophia Grace Brownlee, Aalyrah Caldwell, Toby Grey, and Noah Ritter. These judges choose which toys will progress to the finals. After the season finale, the winning toy will be sold exclusively at Toys ”R” Us.
The ratings are typically the best indication of a show’s likelihood of staying on the air. The higher the ratings (particularly the 18-49 demo), the better the chances for survival. This chart will be updated as new ratings data becomes available — typically around 11:30am EST/8:30am PST. Refresh to see the latest.
5/20 update: You can see the rest of the latest night’s ratings.
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Note: These are the Live + Same Day Ratings which include “live” viewing plus delayed DVR viewing, up until 3am local time that same night. Ratings marked with an “*” are the fast affiliate ratings and will be updated with the Live+SD numbers when they are made available. Typically, networks get paid for C+3 ratings which includes DVR viewing within three days of the original airing when commercials are watched. Those numbers are rarely released to the press.
What do you think? Do you like The Toy Box TV series? Do you think it should be cancelled or renewed for a second season?
6/16 update: The Toy Box has been renewed for season two on ABC. Details here.