It seems the Alphabet Network has an appetite for fun and games. The Toy Box TV show has been renewed for season two on ABC. Last night on Twitter, the network’s publicity arm confirmed the second season is already in production.
The Toy Box is an ABC toy design competition, hosted by Eric Stonestreet. Toy designers present their concepts to mentors including Dylan Lauren, Jim Silver, and Jen Tan. If they approve the concept, the designers advance to the real test, kid judges Sophia Grace Brownlee, Aalyrah Caldwell, Toby Grey, and Noah Ritter. They will decide which toys will progress to the finals. The winning toy will be sold exclusively at Toys ”R” Us.
— ABC Publicity (@ABC_Publicity) June 16, 2017
The Toy Box: A Look at the Ratings
The first season of The Toy Box averaged a 0.63 rating in the 18-49 demographic and 2.88 million viewers. The season one finale aired on May 19th. Find out how The Toy Box stacks up against other ABC TV shows.
In the wake of ABC Publicity’s tweet, Deadline reported that, “…the show was quietly renewed around the time of the upfronts last month.”
What do you think? Did you watch the first season of The Toy Box on ABC? Did you expect it to be cancelled or renewed for season two?