Grimm has done very well for NBC on Friday nights and is one of their highest-rated dramas. How has Dracula been performing? Is it safe or likely to be cancelled?
Based on the classic Bram Stoker story, Dracula takes place in London. The title character (Jonathan Rhys Meyers) poses as an American entrepreneur while he seeks revenge on those who cursed him. He doesn’t count on falling in love with a woman (Jessica De Gouw) who looks like his deceased wife. Others in the cast include Thomas Kretschmann, Oliver Jackson-Cohen, Victoria Smurfit, Katie McGrath, and Nonso Anozie.
The series debuted on October 25th to a 1.8 rating in the 18-49 demographic with 5.26 million viewers. This was a very respectable performance for a Friday airing.
Unfortunately, the ratings took a big dive in week two and then again in week three, falling to a 0.9 rating with 2.96 million.
After seven episodes, Dracula is now averaging a 1.1 in the demo and 3.46 million viewers. Unless the next few episodes see a good-size gain, the averages will keep dropping.
With ratings like these, it would seem unlikely that NBC would want to order a second season. However, the network has partnered with Sky Living on the series, decreasing their costs. Dracula started airing in the UK on Sky Living last Halloween.
It’s also worth noting that NBC renewed Hannibal last spring and that show drew even worse numbers on Thursdays.
So, essentially, Dracula’s fate could go either way. We’ll have to wait and see whether it will be cancelled or renewed for a second season.
But, what do you think? Do you like Dracula? Do you think it should be renewed or cancelled?